PayMongo's products create value only when merchants understand what to use, when to use it, and why it matters. This role exists to convert product capability into sustained merchant behavior.
The Product Marketing Manager owns:
- How merchants choose the right products at the right moment
- How new capabilities translate into adoption, not announcements
- How PLG flows remain coherent across web, onboarding, lifecycle, and content
This is a behavior-shaping role inside the PLG engine, accountable for adoption depth and time-to-value.
What This Role Owns:
1. Product Narrative & Position
- ingDefine the core job-to-be-done for each product and merchant segm
- entTranslate technical capabilities into clear, decision-oriented value propositi
- onsMaintain a consistent product language across web, lifecycle, sales, and partner surfaces
2. PLG Activation & Adopt
- ionOwn first-use and second-use messaging across onboarding and lifecy
- cleDesign activation checklists and in-product guidance in partnership with Prod
- uctImprove feature discovery, sequencing, and multi-product adoption
3. GTM Execution
- Ship GTM assets for every meaningful release, including:
- Web pages and microsites
- Lifecycle and activation touchpoints
- Sales and partner enablement materials
- Exercise judgment on what does not require a launch
4. Feedback & Insight Loop
- Synthesize merchant insights from usage data, support, sales, and partners
- Feed learnings back into product prioritization, roadmap clarity, and messaging refinement
What Success Looks Like:
Primary:
- Activation rate per feature
- Product adoption depth (multi-product usage)
- Reduced time-to-value for new merchants
Secondary
- Retention by cohort
- Revenue per merchant
- Conversion uplift on product pages
Experience
- 58+ years in Product Marketing for PLG or platform-led products, owning positioning, adoption, and GTM across web, onboarding, and lifecycle surfaces
- Demonstrated ability to translate complex product capabilities into clear user actions that drive activation, repeat usage, and multi-product adoption
- Proven experience partnering closely with Product, Growth, and Data to shape launches, improve time-to-value, and influence roadmap priorities
- Strong grounding in customer insight generationusing qualitative research, usage data, and funnel analysis to inform messaging and GTM decisions
- Experience supporting multi-product or platform ecosystems where clarity, sequencing, and feature discovery materially impact
- LTVBackground in fintech, B2B SaaS, marketplaces, or infrastructure products pref
Preferred Capabilities:
- Product & Commercial Acumen: Understands how product adoption, pricing, and packaging translate into revenue per merchant, retention, and lifetime value
- Technical Translation: Able to work fluently with engineers and designers to translate technical capabilities, APIs, and constraints into clear, user-centric value propositions
- Adoption Systems Thinking: Designs repeatable activation, onboarding, and feature-discovery systems rather than one-off launches or campaigns
- Ownership & Judgment: Operates with end-to-end accountability for product narratives and adoption outcomes; builds from ambiguity without waiting for perfect inputs
