Product Marketing Manager

We are seeking a strategic Product Marketing Manager to lead go-to-market initiatives for B2B/client products. This role is responsible for developing product positioning and messaging, creating marketing assets, translating stakeholder requirements into effective marketing strategies, and serving as a subject matter expert to drive successful product adoption and growth.

Responsibilities

• Leads strategy and executes go-to-market plans for new B2B / Client product launches and enhancements
• Develops product messaging, positioning and naming
• Creates product-specific and product family marketing materials
• Assesses and interprets stakeholder needs and requirements
• Identifies marketing solutions to nonstandard requests and problems
• Works with minimal guidance; seeks guidance on only the most complex tasks
• Engages as a product marketing resource/expert for specified product families

Qualifications

• Bachelor's degree required.
• Minimum of 5 years of project management experience within a complex matrixed organization.
• Minimum of 5 years of professional content development, writing, and editing experience.
• Advanced proficiency in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint.
• Demonstrated ability to manage multiple priorities, align competing stakeholder needs, and deliver high-quality results in a fast-paced environment.
• Strong organizational, planning, and execution skills with exceptional attention to detail.
• Proven ability to work independently, exercise sound judgment, and effectively manage deliverables with minimal supervision.
• Healthcare industry experience is preferred.