Role OverviewWe are seeking a Product Copywriter with hands-on AI experience to own and scale product content creation across our catalog. This role will focus on writing and optimizing non-featured product listings while leveraging AI tools, keyword research platforms, and emerging agentic frameworks to ensure our content is structured, discoverable, and conversion-focused.
As we evolve our product data infrastructure including a potential transition from Rithum to a new platform this role will play a critical part in ensuring product copy is not only customer-facing but also machine-readable and optimized for AI agents and marketplace algorithms.
This position sits at the intersection of content, SEO, and automation, requiring both creative writing skills and technical fluency in AI-assisted workflows.
Key Responsibilities
- Write and optimize product copy for non-featured items across ecommerce channels (Amazon, Shopify, marketplaces)
- Conduct keyword research and integrate high-value search terms into listings using SEO and AI tools
- Leverage AI platforms (e.g., LLMs, content generation tools) to scale copy production while maintaining quality and brand voice
- Structure product content to be agent-ready, ensuring compatibility with AI-driven discovery and indexing systems
- Continuously refresh and update product listings to improve performance, incorporating emerging best practices (e.g., periodic copy updates aligned with marketplace algorithms)
- Collaborate with marketing, ecommerce, and data teams to align copy with campaign strategy and product positioning
- Support potential platform transitions by adapting copy formats, attributes, and taxonomy requirements
- Maintain consistency in tone, formatting, and metadata across large product catalogs
- Analyze performance data (CTR, conversion rates, keyword rankings) to iterate and improve content
Must-Have Experience
- Ability to follow our internal Style Guide, as well as apply multiple external Brand Guidelines across various partners and licensors
- Flexibility to adapt to evolving marketplace trends and algorithm changes
- Strong organizational skills, with the ability to manage and prioritize a high volume of product listings efficiently
- Comfort working within a collaborative environment and the ability to apply feedback effectively
- High attention to detail, particularly regarding product detail accuracy, grammar, syntax, and overall copy quality
- 3+ years of product copywriting experience in ecommerce, preferably with Amazon or multi-marketplace exposure
- Proven experience using AI tools (e.g., ChatGPT, Jasper, or similar) to generate, refine, and scale content
- Strong understanding of keyword research and SEO principles for product listings
- Experience optimizing Amazon listings, including titles, bullets, descriptions, and backend keywords
- Ability to balance automation with human editorial judgment to maintain quality and brand voice
- Familiarity with structured product data and the importance of clean, consistent inputs for downstream systems
- Experience working with product information management systems, listing tools, or flat file uploads
Nice-to-Have Experience
- Experience with Rithum or similar ecommerce syndication/PIM platforms
- Exposure to agentic or AI-readable content structuring (e.g., semantic tagging, schema awareness, or knowledge graph inputs)
- Familiarity with Amazon's A10 algorithm and listing optimization strategies tied to ranking performance
- Experience implementing or testing content refresh cycles (e.g., updating listings every 3–6 months) and measuring impact
- Knowledge of bulk content generation workflows and prompt engineering best practices
- Basic data analysis skills (Excel, Google Sheets, or BI tools) to evaluate listing performance
- Experience working with large catalogs (thousands of SKUs) and scaling content operations
- Understanding of marketplace compliance requirements and content guidelines
What Success Looks Like
- High-quality, optimized product listings produced at scale with AI support
- Improved organic visibility and conversion rates across marketplaces
- Clean, structured product data that supports both human shoppers and AI-driven discovery
- A repeatable system for refreshing and optimizing product content over time
