PR Manager

AT A GLANCE

The PR Manager leads the execution of public relations strategies and strengthens brand awareness and industry relationships. This role owns end-to-end PR initiatives, from media and influencer strategy to campaign execution and performance, ensuring every touchpoint reflects the brand's voice

YOUR OVERALL MISSION & DAY-TO-DAY

Strategy and Execution

• Develop and implement a comprehensive Public Relations and communications strategy aligned with overall

brand plans

• Define PR objectives, KPIs and budgets across campaigns and initiatives

• Lead the execution of integrated PR campaigns across media, influencers, and brand partners

• Identify opportunities for high-impact visibility across print, broadcast, digital and emerging platforms.

• Collaborate cross-functionally to ensure alignment of PR initiatives with marketing, brand and business goals

Influencer & Media Management

• Build and define creator and media frameworks, including partner selection and prioritization strategies.

• Shape engagement strategies and guide the team on key influencers, creators, and media partners to focus

on

• Build and maintain strong relationships with influencers, creators, and publications.

• Oversee influencer management including sourcing, negotiating, briefing, performance tracking.

• Manage the development of PR kits and seeding packages

• Ensure consistency, quality, and alignment of all influencer and media outputs with brand standards

Campaign Execution & Activations

• Own the execution of large-scale campaigns and PR events

• Conceptualize and deliver impactful PR moments that generate media and cultural relevance

• Optimize execution of PR moments based on insights and past performance

Team Leadership and Development

• Make calls on what to scale or shift

• Provide guidance and support to the PR team

• Oversee executional output such as influencer coordination, seeding logistic and media relations.

• Delegate tasks effectively and provide feedback on the PR team's work

YOUR TALENT

• Bachelor's Degree in Marketing, Advertising, Communications, or any related field

• 3+ years of work experience in Public Relations is preferred

• Must have strong initiative and with exceptional attention to detail

• Has exceptional writing and copyediting skills

• Effective communication and interpersonal skills

• Familiarity in MS Office tools