Role Overview:
Develop and execute strategic PR plans and compelling stories to engage the consumer segment. Responsible for researching, writing, interviewing, and producing content across multiple platforms.
Key Responsibilities:
- Partner with Business Units and MCG to create annual PR plans, content, and reports.
- Research, develop story ideas, and write PR content on schedule.
- Conduct interviews with experts, customers, and community members for insights.
- Draft executive messages and create narratives aligned with the Bank's brand and mission.
- Monitor industry trends to ensure content relevance and impact.
- Uphold accuracy, fairness, and journalistic standards in all content.
Job Requirements:
- Graduate of Bachelor's Degree in Journalism, Communication Arts, Media, or a related field
- At least 10 years of proven experience as an editor, writer, multi-media content creator, or similar role in a media environment.
- Strong storytelling skills with the ability to convey complex information visually.
- Excellent communication and writing skills, with the ability to conduct interviews and engage with diverse audiences.
- Ability to work independently and collaboratively in a fast-paced environment
- Willing to work onsite in Ortigas.
