PPC/SEM Specialist

Role Description

The PPC/SEM Specialist is responsible for managing and optimizing pay-per-click campaigns across Google, Meta, and other platforms. He/She will conduct A/B tests, analyze performance metrics, and ensure our ad dollars are working as effectively as possible.

Qualifications

• 0–3+ years of experience managing PPC/SEM campaigns
• Hands-on experience with Google Ads and Meta Ads Manager
• Strong knowledge of keyword targeting, bidding strategies, and campaign optimization
• Experience with A/B testing and performance analysis
• Proficient in Google Analytics, Excel, or Google Sheets
• Familiar with conversion tracking and key metrics (CTR, CPC, CPA, ROAS)
• Detail-oriented with strong analytical and communication skills