Performance Marketing Specialist

Legal Entity: IPG Mediabrands Philippines, Inc. (a member company of Omnicom Media Philippines)

ABOUT US

Omnicom Media Group (OMG) is a global network of leading marketing communications companies with headquarters in the United States and multiple agencies in regions such as APAC, EMEA, and LATAM. Our portfolio provides the best talent, creativity, technology, and innovation to some of the world's most iconic and successful leading brands in several industries such as pharmaceutical, beauty and wellness, clothing/apparel, fast food, alcoholic beverage, furniture, and automotive.

We are looking for a PERFORMANCE MARKETING SPECIALIST who can join our KINESSO team:

ABOUT THE TEAM

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn action into outcome for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.

THE PERFORMANCE MARKETING SPECIALIST ROLE

The Performance Marketing Specialist is responsible for managing digital media buying and advertising - related projects for the organization and its clients. Organizes digital resources for media campaigns and presents their progress and initiatives. Help develop and execute digital strategies for the launch of new programs. Manage initiatives aimed at increasing awareness, website traffic, driving user acquisition and conversion. Produce, develop and implement leading SMM and SEM strategies, including websites, CRM, social media.

RESPONSIBILITIES

Planning

• Work closely with planners and client leads to identify clients consumer, brand, and industry challenges
• Help analyze available data (brand briefs, historical results, tools and public data) to formulate a performance marketing plan
• Conduct platform simulations to estimate investments, unit costs, KPIs, audience sizes, etc.
• Put together media plans and proposals to assist planners/client leads with overall media recommendations

Campaign Management

• Plan and implement Performance campaigns across paid search, paid social, and online video channels
• Daily monitoring of campaigns to ensure on-track deliveries and spends, and all ads/campaigns are running smoothly
• Put together weekly, monthly, or quarterly reports as needed
• Evaluate campaign results and identify opportunities to improve performance.
• Proactively provide campaign updates and recommendations to client leads/planners across the network

Training and Development

• Actively partake in internal Work-in-Progress (WIP) meetings and brainstorming sessions
• Active participation in performance/digital trainings for the team, agency, and network
• Provide ongoing support/advise to planners and buyers when it comes to performance platforms

DESIRED SKILLS & EXPERIENCE

• Bachelor's degree in related field or equivalent work experience in the advertising / communication industry
• FRESH GRADUATES with background in Marketing, Advertising, Business, or Communications are welcome to apply
• Hands-on experience in performance media planning and management (Paid Search, Paid Social, Online Video) is an advantage
• Working knowledge and experience of key performance platforms (Google Ads, Facebook Business Manager, Data Studio, etc.)
• Training / Certification from Google, META (Facebook/IG), Tiktok, X (formerly Twitter)
• Excellent written and verbal communication skills
• Working knowledge of online collaboration tools (Google Drive, MS Teams, Smartsheets, Slack, etc.)
• Must be EXCELLENT in Microsoft Excel (formulas, pivot tables, navigation, etc.)
• Must be very detail-oriented in budgeting and watching out client expenses conscientiously
• Must have creative mind and a passion for all things digital

If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's Easy Apply to start the process.

IPG Mediabrands is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.

Thank you in advance for your interest in IPG Mediabrands Philippines, Inc.!