Performance Marketing Specialist

The Performance Marketing Specialist is responsible for all paid ad initiatives encompassing Meta, LinkedIn, Google, Search, and other relevant acquisition channels. This role will be on top of overall acquisition strategies, AB Testing planning, and optimizations, to help scale the lead generation efforts of the company.

Eastern Standard Time Shift (EST)

Relevant Experience

At least 3 years of work experience as a Performance Marketer or Digital Marketer with proven experience of scaling acquisition for businesses/brands

Deep knowledge and experience with Google Ads, Search,Meta Ads Manager, and LinkedIn Campaigns Manager

B2B experience is a plus

Description of Responsibilities & Accountabilities

Plan, execute, and optimize paid marketing campaigns across channels such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms

Own performance metrics including CAC, ROAS, CTR, CPL, and LTV

Run A/B tests on ad creatives, audiences, landing pages, and funnels to improve conversion rates

Manage and allocate marketing budgets efficiently to maximize ROI

Analyze campaign performance and deliver actionable insights through weekly reporting

Work closely with creative teams to develop high-performing ad creatives and messaging

Identify new growth opportunities, platforms, and audience segments

Stay updated with industry trends, algorithm changes, and best practices in performance marketing

Skills Requirements

Hands-on expertise with Google Ads, Search, Meta Ads Manager, and LinkedIn Campaigns Manager

Strong understanding of conversion tracking, pixels, and attribution models

Proficiency with tools like Google Analytics, Looker Studio,Excel, or similar

Analytical mindset with the ability to turn data into clear decisions

Comfortable working in a fast-paced, experiment-driven environment

Excellent computer literacy especially writing programs (e.g.,Google Docs, Microsoft Word, Excel, Outlook, and PowerPoint)

Ability to work under pressure and meet deadlines

Ability to work independently with little or no daily supervision

Strict adherence to the style guides or brand guidelines of the company and their policies for publication.

Excellent time management skills (e.g., prioritizing, scheduling, and adapting quickly)

Deep understanding and familiarity with the company's brand image, products, and services

Analytical, strategic, agile, detail-oriented and innovative