Performance Marketing Specialist
About the job
Required experience: 2-3 years
Location:
- Pasig City (Metro Manila)
- Delhi, India
- Ho Chi Minh City, Vietnam
- Jakarta, Indonesia
Fulltime: Yes
Who are we
We are a growth focused, multidisciplinary digital agency specializing in campaigns, brands and spaces. We bring experiences to life by harnessing the power of design, data, and technology. From crafting strategies to creating captivating designs, codes, and media content, we turn ambition into reality. Our services encompass everything from media, content, creative, design, martech, analytics and technology solutions.
Job Purpose
As a Performance Marketing Specialist at Avyan, you are the technical architect behind our client's paid media success. You will be responsible for the end-to-end execution of biddable media and e-commerce campaigns, ensuring they are set up for success, paced correctly, and optimized to hit client KPIs.
At the core of your role, you will be responsible for the execution of media plans, setting up and optimising campaigns as per the brief from the media planner on the account.
Key Responsibilities
Campaign Execution & Optimization
- Lead the full setup and implementation of campaigns across biddable platforms (Meta, Google Ads, DV360, TikTok).
- Manage e-commerce storefront advertising and performance across Shopee, Lazada, and TikTok Shop.
- Perform daily monitoring of campaign performance and spend pacing to ensure budgets are utilized efficiently without overspends.
- Execute real-time optimizations based on data insights to improve ROI/ROAS and provide strategic recommendations for campaign pivots.
Reporting & Insights
- Maintain and update internal trackers daily to ensure data accuracy.
- Develop comprehensive weekly and monthly performance reports using Google Sheets and Slides, translating raw metrics into meaningful narratives for clients.
- Analyze trends and category benchmarks to identify growth opportunities for our client portfolio.
Client & Partner Management
- Act as a point of contact for daily Business-As-Usual (BAU) updates and client communications.
- Liaise directly with platform representatives (Meta, Google, ByteDance, etc.) to troubleshoot account issues, alpha/beta test new features, and stay ahead of platform updates.
What We'd Like to See
- 2 to 3+ years of experience in hands-on performance marketing or biddable media roles, ideally within an agency environment.
- Platform Expertise: Deep technical knowledge of Meta Ads Manager, Google Ads Network (Search, Display, YouTube), DV360, and TikTok Ads Manager.
- E-commerce Proficiency: Proven experience managing performance for brands on Shopee, Lazada, and TikTok Shop.
- Regional Mindset: Experience working within the Southeast Asia and APAC digital landscapes is highly preferred.
- Analytical Rigor: A natural comfort with numbers and the ability to find the why behind the data.
Required Skills
- High proficiency in Google Sheets (pivots, vlookups, and data visualization are second nature to you).
- Meticulous attention to detailyou're the person who catches a decimal point error before it hits the client's inbox.
- Strong communication skills, with the ability to explain technical media concepts to non-technical stakeholders.
- Excellent time-management skills, capable of balancing multiple campaign launches and reporting deadlines simultaneously.
- A proactive solutions-first attitude when faced with platform bugs or performance dips.
We Offer
- Global Collaboration: Work alongside a diverse team of talented professionals from around the world, gaining insights and experiences that transcend borders.
- Skill Development: We're committed to helping you grow. You'll have access to training, conferences, and seminars that will empower you to stay ahead in the ever-evolving digital landscape. Whether it's honing your writing skills or learning about the latest industry trends, we provide the resources you need to thrive.
- Career Growth: Opportunities to advance within a dynamic and innovative agency, where you'll collaborate with professionals from around the world and contribute to shaping the future of global brands.
- Comprehensive Benefits: Enjoy comprehensive healthcare coverage, leave and other benefits designed to support your well-being and work-life balance.
- A hybrid working policy
Diversity, Equity & Inclusion
At Avyan, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications Apply, and let us decide!
Want to know more about Avyan Check out our website, www.avyan.global
