Performance Marketing Specialist

We're hiring: Performance Marketing Specialist | Philippines

A fast-growing performance marketing team is looking for a Performance Marketing Specialist to help design media strategy, guide campaign execution, and turn data into decisions across paid media channels.

About the role:

→ Works alongside the Media Lead and Performance Marketing Associates (PMAs) to design media plans and strategy

→ Oversees PMAs to ensure media execution is accurate, on-strategy, and not limited to performance marketing campaigns alone

What you'll own:

→ Media plan and strategy development, working closely with the Media Lead and PMAs

→ Guidance and oversight of PMAs on regular campaign optimizations

→ A/B testing schedules and structures for PMAs to execute

→ Accurate execution of media buys against the plan and strategy set with the Performance Marketing Manager

→ Internal reporting, plus support for PMAs on external stakeholder management and reporting

→ Operational process improvements, in partnership with the Media Lead

→ Wireframe creation, ensuring every structure and recommendation is backed by data

→ Best practices and industry standards across all media executions

What you bring:

• Bachelor's degree in Advertising, Communications, or Marketing Management

• Experience in full-funnel marketing with a specialization in performance marketing

• Experience in TikTok/Shop full-funnel ads (Awareness, Consideration, Conversion), Meta CPAS, and onsite ads on Lazada and Shopee

• At least 2 years of experience in performance marketing, media planning, and buying

• Intermediate Excel skills (filters, SUMIF, VLOOKUP; Pivot tables a plus)

• Strong data analytics and performance measurement skills, comfortable navigating complex datasets

• Active problem solver with strong presentation skills

• Analytical, creative, and resilient — with a proactive mindset toward campaign optimization and new strategies

• Strong project management and organizational skills, able to work with minimal supervision

Required Competencies:

• Certification in media planning or buying on TikTok, Meta, or Google

• Agency experience is a must (media agency background required)

• Media operations and stakeholder management experience

• Team management experience is a plus

Why this role:

• Real ownership — shape media strategy, not just execute it, with a clear path to Performance Marketing Manager (M1)

• Data-driven culture — your recommendations are backed by real performance analytics and testing

• Team leadership — guide and grow Performance Marketing Associates while working closely with the Media Lead

Interested Send your CV via DM or to the email in our profile.

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