Key Responsibilities:
Campaign Management & Execution
- Plan, execute, and optimize paid marketing campaigns across all digital channels including Google Ads (immediate),, Facebook/Instagram (immediate), TikTok, Reddit (future) and other emerging platforms
- Develop and implement comprehensive paid media strategies aligned with business objectives and seasonal trends
- Manage campaign budgets, bid strategies, and daily optimizations to maximize performance
- Create compelling ad copy and collaborate with creative teams to develop high-converting ad assets
Analytics & Performance Optimization
- Conduct thorough A/B testing on ad creatives, landing pages, audience segments, and campaign structures
- Monitor key performance indicators (KPIs) including ROAS, CAC, conversion rates, and lifetime value
- Analyze campaign data to identify trends, opportunities, and areas for improvement
- Implement data-driven optimizations to improve campaign efficiency and reduce acquisition costs
Reporting & Insights
- Prepare comprehensive performance reports for stakeholders with actionable insights and recommendations
- Track attribution across multiple touchpoints and channels to understand customer journey
- Provide regular updates on campaign performance, spend, and goal achievement
- Present findings and strategic recommendations to Marketing Manager and Director/Owner
Strategic Collaboration
- Work closely with Marketing Manager to align paid media efforts with overall marketing strategy
- Collaborate with Marketing Manager & Owner for ad creative, user experience, product information
- Stay informed about industry trends, competitor activities, and platform updates
Qualifications
- 3-4 years of experience in performance marketing, digital advertising
- Proven track record managing ads across multiple platforms
- Strong analytical skills with proficiency in Google Analytics, Meta Business Suite, and other analytics tools
- Experience with A/B testing methodologies
- Proficiency in Excel/Google Sheets/Google Analytics for data analysis and reporting
- Experience with running ads for high-ticket products
- Must be agile and open to iteration we're constantly testing and refining our campaigns, so flexibility and a test-and-learn mindset are essential.
Nice To Have
- Deep understanding of paid search, social media advertising, and display advertising
- Knowledge of tracking and attribution tools (Google Tag Manager, conversion tracking, UTM parameters)
- Experience with e-commerce platforms and understanding of online retail metrics
