About us
For 38 years, Omnicom Media Group (OMG) has been a global network of leading marketing communications companies with headquarters in the United States and multiple agencies in regions such as APAC, EMEA, and LATAM. Our portfolio provides the best talent, creativity, technology, and innovation to some of the world's most iconic and successful leading brands in several industries such as pharmaceutical, beauty and wellness, clothing/apparel, fast food, alcoholic beverage, furniture, and automotive.
ROLE AND RESPONSIBILITIES
Planning
- Work closely with planners and client leads to identify clients consumer, brand, and industry challenges
- Analyze available data (brand briefs, historical results, tools and public data) to formulate a performance marketing plan
- Conduct platform simulations to estimate investments, unit costs, KPIs, audience sizes, etc.
- Put together media plans and proposals to assist planners/client leads with overall media recommendations
Campaign Management
- Plan and implement Performance campaigns across paid search, paid social, and online video channels.
- Oversee the account builds, campaign optimization and delivery of performance KPIs
- Daily monitoring of campaigns to ensure on-track deliveries and spends, and all ads/campaigns are running smoothly.
- Put together weekly, monthly, or quarterly reports as needed
- Evaluate campaign results and identify opportunities to improve performance.
- Proactively provide campaign updates and recommendations to client leads/planners across the network
Training and Development
- Actively partake in internal WIP meetings and brainstorming sessions to provide expert advise
- Active participation in performance/digital trainings for the team, agency, and network Mentor and train junior specialists to develop their craft and confidence
