Performance Marketing Manager - Freelance l Remote

SummaryJob Title : Performance Marketing Manager

Location: Remote / within Australian Time zone/Melbourne Time

Engagement: Full-time

Start: ASAP

Type: Long-term

About Us

At HCPA, we empower organizations to reach new heights. From consulting to business transformation, our services span a range of industries, including NDIS, Aged Care, Department of Veteran Affairs, Early Learning, Medicinal Cannabis, Weight Loss, Practice Management, Cosmetic Injectables, and more. We are proud to have contributed over $2 billion in revenue for businesses, offering practical, innovative solutions that create real impact.

We're now expanding our marketing efforts and looking for a strong Performance Marketing Manager to help drive measurable growth across all digital channels.

About the Role

HCPA is seeking a Performance Marketing Manager who will lead our paid and organic acquisition strategy across all major digital channels.

Your mission: drive qualified leads, reduce CPL, increase conversion rates, and build high-performing funnels from awareness to conversion supported by strong data, testing, and optimisation.

This role directly contributes to revenue growth and will work closely with our CMO, Brand Lead, Content Team, and Lifecycle Marketing.

What You'll Do

Run and optimise paid campaigns across Google, Meta, LinkedIn, TikTok, SEO, and YouTube.

Build and improve landing pages, funnels, and retargeting campaigns to increase conversions.

Set up and manage tracking using GA4, GTM, Meta Pixel, and UTM frameworks.

Analyze performance (CPL, MQLs, ROAS) and provide weekly data-driven insights.

Support SEO with keyword research and content alignment.

Work with Brand, Content, and Lifecycle teams to maintain consistent messaging and drive growth.

Skills & Experience Needed

Strong expertise in Meta Ads Manager, Google Ads, and GA4

Data-driven and highly analytical approach

Skilled in A/B testing and conversion rate optimization

Understanding of full-funnel growth and user journeys

Experience with HubSpot, landing page builders (Webflow, Unbounce), or automation tools

Strong collaboration and communication skills

Fast execution and high creative standards

KPIs You Will Drive

Lead

Generation

Efficiency/Cost Per Lead (CPL)

MQL Volume

Conversion Rate

ROAS

SEO Growth

Data Quality

Category Language Consistency

Who You Are

You're a performance marketer who blends creativity, analytics, testing discipline, and fast execution with a deep understanding of funnels and full-lifecycle lead generation.

You can build campaigns end-to-end, self-manage, and scale performance with precision.

How to Apply

Send your application to [Confidential Information]

Your CV/portfolio

Sample dashboards or reports you've created

Examples of campaigns you've managed

Your availability