Performance Marketing Manager has a proven track record in managing and optimizing digital media initiatives across various channels not limited to to Lazada, Shopee, TikTok and META. He/she will lead Performance Marketing Associates and Specialists in stakeholder management, & the primary person responsible for hitting media plan and growth targets while ensuring operational efficiency.
Responsibilities:
- Drive guided GMV growth through a targeted performance marketing effort.
- Implement personalized and segmented marketing approached to enhance media efficiency
- Ensure accuracy of media documents such as Cost Estimates and reports
- Ensure media operations efficiency and on-time delivery of internal and external stakeholder requests
- Mentor Performance Marketing Associates and Specialists by working with Head of Media on career development plans.
- Together with Head of Media, Performance Marketing Managers are responsible for optimizing team efficiency.
- Responsible for managing complex data pools and transforming this into actionable insights.
Requirements:
- Bachelor's degree in advertising, Communications or Marketing Management.
- At least 5 years of experience in digital media planning, including: site direct, paid search, paid social
- Experience in CPAS is required
- Onsite platform solutions (Shopee, Lazada)
- Previous experience trafficking digital media campaigns, ad operations background, or solid understanding of technical digital media set-up
- Expertly synthesize complex digital strategies and optimizations into digestible insights
- Ability to transform business numbers into actionable digital media strategy
- Intermediate excel skills
- Works well in a cross functional team (Stakeholder management)
- Tiktok Ads management
- Experience in Ad operations
- Client pitches and business development
