Develop sustained collaborative relationship with breeders, shelters, and cat & dog organizations by identifying business opportunities for product distribution.
Deploy marketing programs to accelerate successful puppy and kitten recruitment and deliver customer lifetime value for the brand.
Execute membership loyalty program and drive consistent purchase of partner breeders.
Transfer Royal Canin Health Nutrition knowledge with education plan to recruit pet owners through breeders.
Job Responsibilities
Breeder and shelter visitation in accordance to work plan and provide competitive market intelligence back to Management. Spending 60% of work time traveling and visiting customers.
Ensure targets are met through consistent delivery of successful puppy/kitten recruitment and Net Sales Value (NSV- net sales value).
Optimizes value and promotional metrics to continually add to customer value; Ensure the achievement of quantitative and qualitative objectives.
Conduct regular facility audits.
Create Continuous Education Plan to increase Breeders & Shelters capability through Scientific & Business Education, through seminars, Small Group Discussion and partnership with associations
Analyzing the potential and developing prospective customers to meet the target of account coverage rate, distribution rate and active account rate.
Periodic update on individual scorecard and conduct quarterly business reviews with immediate supervisor to adjust the action plan.
Look for opportunities of development within the strategy.
Identify training needs and schedule sessions with Scientific Communications department to organize trainings, workshops on Royal Canin Diet & Nutrition.
Liaise with Customer Service Officer to ensure customer obtain all documents accurately
Job Qualifications
Bachelor's degree in science background or equivalent
Excellent communication (both written & oral) in English
Computer literate, proficient in Microsoft Excel.
1-2 years experience in a multinational consumer goods company (FMCG) / nutrition / veterinary/ animal / healthcare / pharmaceutical industry.
Sales and customer service experience preferred.
Possess valid driver's license. Willing to travel extensively.
