Overall purpose and responsibilities of the role:
The Paid Media Specialist will be responsible for managing and optimizing paid campaigns across Meta and TikTok, overseeing the entire process from setup to execution. This includes monitoring performance data, refining targeting, creatives, and bidding strategies to achieve optimal results. The role involves close collaboration with content and strategy teams to test and enhance ad creatives, as well as preparing performance reports and delivering actionable insights. The specialist is also expected to stay current with platform updates, trends, and best practices to ensure continued campaign success.
Duties and Responsibilities:
- Plan, launch, and manage paid campaigns across Meta and TikTok Ads Manager, handling end-to-end execution including targeting, creative setup, bidding, and budget allocation.
- Must be able to continuously recommend how we can upsell or pitch new solutions to the current clients
- Monitor and optimise campaigns based on real-time data, adjusting creative, audiences, or bidding strategies to improve KPIs and scale winners.
- Collaborate with the content and strategy teams to test and evolve ad creative, and share data-driven feedback to improve performance.
- Build performance reports and deliver insights in a clear, actionable way.
- Able to present performance reports and translate numbers into strategic recommendations to grow the account
- Stay ahead of changes and updates on Meta and TikTok
- Understanding of YouTube, LinkedIn, or other social media platform ads is a positive
Must-have Skills / Qualifications:
- 6+ years of hands-on experience managing paid social campaigns across Meta and TikTok, with proven expertise in full-funnel strategy and execution.
- Strong track record of managing budgets of $5,000 USD/month or more, consistently achieving performance goals and ROI.
- Deep understanding of performance-based advertising, including the interplay of creative, offers, and landing pages in driving results.
- Experienced in creator-led content and short-form video campaigns, crafting authentic and engaging ads.
- Background working with agency or in-house performance teams, collaborating with diverse brands and fast-moving projects.
- Exposure to LinkedIn and YouTube Ads, with added value from certifications such as Meta Blueprint or TikTok Academy.
Skills & Competencies
- Excellent communication and presentation skills, able to clearly explain insights and campaign performance.
- Collaborative and adaptable, thriving in a fast-paced, startup-style environment.
- Highly organized and detail-oriented, ensuring precise execution and efficient workflow management.
- Commercially minded, balancing creative vision with data-driven decision-making.
- Analytical and proactive, continuously optimizing campaigns and testing new strategies.
- Creative thinker with a strong grasp of social media trends, user behavior, and ad performance metrics.
Advantageous:
- Experience posting short videos on your own social media profiles and a content creator yourself
- Worked in an agency or in-house performance team.
- Has worked with larger brands
- Exposure to LinkedIn or YouTube Ads.
- Certifications like Meta Blueprint or TikTok Academy
- Knowledge in Social Commerce
Job Type: Full-Time Permanent
Schedule: 8:30 am to 5:30 pm (Manila Time)
Location: Work-From-Home (Permanent)
Industry: Media and Advertising
