Own end-to-end management of paid media campaigns across LinkedIn and Google Ads (Search, Display, and Video where applicable).
Develop paid media strategies aligned with enterprise GTM motions and vertical-specific initiatives (e.g., AI for Manufacturing, Cloud for Financial Services).
Conduct in-depth audience research and targeting strategies for enterprise decision-makers (CIOs, VPs of Data, IT leaders, etc.).
Collaborate with content and design teams to create and test compelling ad copy and creative.
Optimize campaigns daily to improve key metrics like CTR, CPL, MQLs, and pipeline contribution.
Develop landing page recommendations and A/B testing strategies to drive conversion improvements.
Deliver weekly and monthly performance reports with actionable insights and ROI-focused analysis.
Stay ahead of platform changes, B2B marketing trends, and enterprise buyer behavior shifts.
Qualifications:
3+ years of experience managing B2B paid media campaigns, ideally in the enterprise tech space.
Proficiency with LinkedIn Campaign Manager and Google Ads (Search and Display).
Proven ability to generate qualified leads and influence pipeline through complex B2B campaigns.
Strong understanding of enterprise GTM strategies including ABM and verticalized campaign execution.
Analytical mindset with the ability to turn data into strategic decisions.
Strong written communication skills for crafting ad copy and summarizing campaign performance.
Experience with analytics and marketing automation platforms such as Google Analytics, HubSpot, Salesforce, or similar tools.
