Our Company
At DOXA, we are dedicated to connecting businesses with top-tier talent across various industries. Our mission is to deliver innovative solutions that drive exceptional outsourcing services, enabling companies to expand their teams and grow their operations seamlessly.
What sets DOXA apart is our commitment to fostering a vibrant and supportive team culture. Join us and be part of a culture that prioritizes your happiness and well-being, ensuring you thrive both personally and professionally.
The Role
We're seeking a
Paid Media & Digital Marketing Specialist. This role is designed for a detail-oriented Digital Marketing & Paid Media Specialist to support the execution and optimization of digital marketing campaigns.
You'll play a key role in managing and improving paid digital advertising across Google Ads and Meta (Facebook & Instagram) to generate qualified leads and measurable results. The specialist will assist with campaign execution, monitor performance, test audiences and creative, and identify opportunities to improve campaign outcomes.
In addition to paid media, this role supports social media content management and CRM-driven marketing initiatives such as email campaigns.
The ideal candidate is organized, comfortable working with marketing data, and enjoys improving campaign performance through testing and optimization.
Location: Must be in Colombia – Remote.
Environment: Colombian and International Teams.
Language: Advanced English (B2+ - C1).
Timezone: Monday to Friday.
Contract: Non-fixed Term Colombian Contract.
Requirements
- 2-3 years of experience in paid media or digital marketing
- Experience managing or supporting Google Ads and Meta Ads campaigns
- Familiarity with social media platforms including Instagram, TikTok, and Facebook
- Experience creating or editing short-form video content
- Understanding of key marketing metrics including CPC, CPL, CTR, conversion rate, and ROAS
- Familiarity with CRM platforms and email marketing tools
- Strong organizational skills and ability to manage multiple campaigns simultaneously
Tools & Platforms
- Google Ads
- Google Analytics
- Meta Business Suite
- Meta Ads Manager
- Adobe / Canva (Or similar)
- Asana (Or similar)
- Google Workspace
- Social Media Scheduling Tool
Ideal Candidate
An
organized and performance-minded digital marketer who enjoys improving campaign results through testing, analytics, and optimization.
This person is comfortable balancing
campaign execution, content coordination, and performance tracking while continuously looking for ways to improve marketing results.
- Education:
- Experience: 2–3 years of experience in paid media or digital marketing, including experience managing or supporting Google Ads and Meta Ads campaigns.
- Skills: Familiarity with social media platforms such as Instagram, TikTok, and Facebook is required, along with experience creating or editing short-form video content. Candidates should have a strong understanding of key marketing metrics including CPC, CPL, CTR, conversion rate, and ROAS, as well as familiarity with CRM platforms and email marketing tools. Strong organizational skills and the ability to manage multiple campaigns simultaneously are also required.
- Characteristics: The ideal candidate is an organized and performance-minded digital marketer who enjoys improving campaign results through testing, analytics, and optimization. They are comfortable balancing campaign execution, content coordination, and performance tracking while continuously looking for ways to improve marketing results.
Responsibilities
Paid Digital Advertising (Primary Focus)
- Support the planning, launch, and management of paid advertising campaigns across Google Ads and Meta (Facebook & Instagram)
- Monitor campaign performance and optimize for CPL, CTR, conversions, and ROAS
- Assist with audience targeting, A/B testing, and creative testing
- Track performance and maintain campaign reporting dashboards
- Coordinate ad creative including copy, graphics, and landing page alignment
- Identify opportunities to improve campaign performance through testing and optimization
Social Media Marketing
- Manage and schedule content across Instagram, TikTok, and Facebook
- Create and edit short-form video content for social media and advertising
- Coordinate graphics, captions, and video content that support organic and paid marketing
- Monitor engagement metrics and adjust content based on performance
CRM & Email Marketing
- Support email campaigns and automated nurture sequences
- Assist with promotional emails and customer follow-up campaigns
- Maintain CRM lists and track email campaign performance
Marketing Analytics & Operations
- Track marketing performance using analytics tools and reporting dashboards
- Compile performance insights to support campaign optimization
- Maintain organized marketing documentation, campaign assets, and workflows
- Coordinate marketing initiatives using project management tools
