About DigiPlus Interactive Corp.
DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come.
For more information, visit: www.digiplus.com.ph.
Main Duties and Responsibilities:
- Plan, implement, and run paid branding campaigns on OOH.
- Build, update, and maintain regular reporting and analysis.
- Partner with internal and external teams to develop new creative advertising creatives based on creative insights driven by your programs.
- Comfortable with automated bidding, audience strategy, creative AB testing, and lift studies.
- Proficient in media buying through an agency and directly through social media platforms
- Experience with regular reporting, collaborative and thoughtful planning, performance management, and forecasting
- Knowledgeable about relevant online analytics tools.
- Has proven sophisticated analytical skills and is very comfortable with spreadsheets and manipulating large data sets.
- An eye for details and the ability to understand what messaging and creativity will deliver results
- Exhibit enthusiasm, passion, creativity, and dedication.
Qualifications:
- Bachelor's degree in marketing, business, statistics, or a similar analytical field of study is desired
- At least 35 years of experience in OOH marketing
- At least 23 years spent running large-scale paid programs
