Main Duties and Responsibilities:
- Plan, implement, and run paid branding campaigns on OOH.
- Build, update, and maintain regular reporting and analysis.
- Partner with internal and external teams to develop new creative advertising creatives based on creative insights driven by your programs.
- Comfortable with automated bidding, audience strategy, creative AB testing, and lift studies.
- Proficient in media buying through an agency and directly through social media platforms
- Experience with regular reporting, collaborative and thoughtful planning, performance management, and forecasting
- Knowledgeable about relevant online analytics tools.
- Has proven sophisticated analytical skills and is very comfortable with spreadsheets and manipulating large data sets.
- An eye for details and the ability to understand what messaging and creativity will deliver results
- Exhibit enthusiasm, passion, creativity, and dedication.
Qualifications:
- Bachelor's degree in marketing, business, statistics, or a similar analytical field of study is desired
- At least 5 years of experience in OOH marketing
- At least 3 years spent running large-scale paid programs
