Online Marketing Specialist

Lead Generation · Inquiry Handling · Lead Qualification · Conversion Coordination · Brand Positioning · Campaign Strategy · Performance Tracking

SME / Construction / Design-Build / Project-Based Environment

This is NOT just a posting or design role.

This is NOT a purely creative or aesthetic position.

This role requires strategic thinking, execution discipline, and results-driven marketing.

We are looking for a Digital Marketing Manager who can position the company properly, generate quality leads, and ensure that all marketing efforts translate into real business opportunities.

This role answers one key question every day:

How do we convert visibility into qualified leads, and leads into actual projects

ROLE OVERVIEW

The Digital Marketing Manager is responsible for driving the company's online presence, brand positioning, and lead generation efforts.

This role ensures that:

• The company is positioned professionally in the market

• Marketing efforts generate actual inquiries and leads

• Content reflects real company capabilities and projects

• Campaigns are aligned with business goals

• Marketing performance is measurable and improving

• All generated leads are properly handled, qualified, and endorsed for conversion

This is a results-driven role, not just execution.

CORE RESPONSIBILITIES

STRATEGIC MARKETING DIRECTION

The Digital Marketing Manager is responsible for defining and executing the company's digital marketing strategy.

Responsibilities include:

• Creating overall marketing direction aligned with company goals

• Identifying target markets (residential, commercial, fit-out, etc.)

• Positioning the company competitively in the construction/design space

• Planning campaigns for project acquisition and brand visibility

• Aligning marketing efforts with sales and operations

Marketing must support revenue generation, not just engagement.

LEAD GENERATION & CAMPAIGN MANAGEMENT

Drive lead generation campaigns across digital platforms.

Responsibilities include:

• Running campaigns (Facebook, Instagram, Google, etc.)

• Managing ad performance and budget allocation

• Optimizing campaigns for inquiries and conversions

• Generating qualified leads (not just traffic)

• Coordinating with sales/team for lead follow-up

Success is measured by:

Number of qualified leads

Cost per lead

Conversion to actual projects

CONTENT STRATEGY & DIRECTION

Oversee and direct all marketing content.

Responsibilities include:

• Planning content aligned with company services

• Showcasing actual projects, progress, and results

• Creating content that builds trust and credibility

• Ensuring consistency in branding and messaging

• Coordinating with designers, architects, and project teams

Content must reflect real work and real capabilities, not generic posts.

SOCIAL MEDIA & DIGITAL PLATFORM MANAGEMENT

Manage the company's digital presence across platforms.

Responsibilities include:

• Managing social media accounts (FB, IG, etc.)

• Scheduling and posting content

• Monitoring engagement and audience growth

• Responding to inquiries (or coordinating responses)

• Maintaining a professional and active online presence

BRAND POSITIONING & COMPANY IMAGE

Ensure the company is presented as credible, professional, and competitive.

Responsibilities include:

• Standardizing brand visuals and messaging

• Improving overall company image online

• Ensuring consistency across all platforms

• Aligning marketing with company identity and strengths

PERFORMANCE TRACKING & REPORTING

Track and report marketing performance.

Responsibilities include:

• Monitoring campaign results

• Tracking leads and conversions

• Analyzing what works and what doesn't

• Preparing marketing performance reports

• Recommending improvements based on data

Decisions must be data-driven, not based on guesswork.

INTERNAL COORDINATION

Coordinate closely with:

• Management

• Sales / Business Development

• Operations / Project Teams

• Designers / Architects

Ensure that:

• Marketing reflects actual project capabilities

• Leads are properly endorsed and followed up

• Content is aligned with real operations

INQUIRY HANDLING & CLIENT COMMUNICATION (VERY IMPORTANT)

The Digital Marketing Manager is responsible for handling all incoming inquiries from digital platforms.

Responsibilities include:

• Responding promptly to inquiries (Facebook, Instagram, email, website, etc.)

• Maintaining professional and structured communication

• Guiding clients through initial discussion

• Asking relevant questions to understand project requirements

No inquiry should be ignored or left unanswered.

LEAD QUALIFICATION & CUSTOMER INFORMATION CAPTURE

Not all inquiries are considered valid leads. This role must ensure proper lead qualification.

Responsibilities include:

• Collecting complete client details through a Customer Information Sheet, including:

• Name
• Contact details
• Project type
• Location
• Budget range
• Timeline

• Identifying whether the client is:

-Serious and ready

-Exploring but with intent

-Not a qualified lead

• Filtering out non-serious inquiries

• Prioritizing high-potential clients

The goal is to focus only on legitimate and actionable leads.

LEAD ENDORSEMENT & INTERNAL COORDINATION

The Digital Marketing Manager must ensure that qualified leads are properly endorsed and acted upon.

Responsibilities include:

• Endorsing qualified leads to the appropriate department:

• Sales / Business Development
• Design Team
• Project Team

• Coordinating with departments to ensure:

-Client is contacted

-Requirements are understood

-Next steps are executed

• Monitoring the status of each endorsed lead

Leads must not stop at inquiry — they must move toward action.

LEAD TRACKING & CONVERSION MONITORING

Responsibilities include:

• Maintaining a lead tracking system

• Monitoring lead status:

• New
• Contacted
• Ongoing
• Closed (won/lost)

• Following up internally on pending leads

• Identifying drop-offs in the process

• Reporting conversion performance

Marketing is accountable for lead visibility and follow-through.

WORK DISCIPLINE EXPECTED

This role requires someone who is:

-Strategic

-Results-driven

-Organized

-Proactive

-Detail-oriented

-Accountable for performance

-Strong communication and client-handling skills

Marketing without results is not acceptable.

QUALIFICATIONS

• Graduate of Marketing, Business, Communications, or related field

• Experience in digital marketing, preferably in construction, real estate, or project-based businesses

• Strong understanding of social media and digital platforms

• Experience in running paid ads (Facebook, Google, etc.)

• Familiar with analytics and performance tracking

• Proficient in tools such as Excel or tracking systems

• Experience in handling inquiries, lead qualification, and client coordination is a strong advantage

REPORTING LINE

• Reports directly to Management

• Coordinates with Sales, Operations, and Design Teams

If you believe you can drive real results—not just activity—and turn leads into actual projects, we want to hear from you.

Kindly send your CV to [Confidential Information] and [HIDDEN TEXT] with the email subject HR Associate: [Your name]. For example: HR Associate: John Smith.