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Beiersdorf

National Key Account Manager

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  • Posted 4 days ago
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Job Description

Your Tasks

Main Responsibility

Responsible for building & maintaining the company's strategic national key account customers. This role manages KA strategies, drives revenue and growth by developing customized business medium to long-term partnership plans. Primary liaison between major customers and internal teams to ensure seamless execution of business goals.

Responsibilities

Key Responsibilities

Account Management & Relationship Building

  • Develop & sustain strong, medium to long term business relationships with Key Customer's stakeholders.
  • Conducts Annual Joint Business Plans, Monthly business reviews to identify potential risks and growth opportunities.
  • Implementing sales strategies and sales plan consistently in time and in full.
  • Maintain strategic business relationship and serves as the main point of contact for major national key account.
  • Ensures customer satisfaction, resolves customer concerns and provides strategic solutions.

Manages Accounts Receivables, collections & AP/ AR reconciliation

  • Ensures timely payment of AR.

Strategic planning & execution

  • Develop and implement strategic account plans to achieve sales, profitability and market share targets.
  • Analyze & monitors sales data, market trends and competitive insights to recommend tailored solutions.
  • Leads Annual trading term negotiations, pricing & promo discussions.

Sales & Revenue Growth

  • Develop and execute joint business plans with key customers to drive sales and identify new business opportunities and emerging market trends.
  • Collaborate with Marketing, Finance, and Supply Chain teams to ensure customer requirements are met and delivered on time.
  • Monitor key performance indicators (KPIs) and provide accurate sales forecasts, budgets.
  • Manage 4Ps (Product, Price, Place, Promotion) to ensure alignment with company sales strategies and execution standards.

Leadership (manage, oversee, guidance, coaching & motivation)

  • Lead, manage and motivate Distributor KAMs and merchandising front-liners to achieve sales targets and strong instore 4Ps execution.
  • Coach teams on product knowledge, sales processes, marketing campaigns, and operational standards.
  • Oversee daily sales planning activities, SAF/Tracking reports, and ensure compliance with company sales strategies.
  • Monitor regional performance, drive corrective actions, and reallocate resources to optimize results.
  • Lead sales execution and negotiate with key customers of strategic importance.
  • Conduct field visits to supervise execution and manage performance evaluations.
  • Track market trends, competition, and FMCG shifts to adjust sales strategies.
  • Compile and update weekly speedtomarket reports on stock, store execution, and product availability.

Your Profile

Skills

Knowlege, Skills & Experience

  • Diploma/Bachelor degree or higher in Business, Marketing, Sales, Business development or other related fields.
  • 5-8 years of account management or sales experience, preferable with national or major key accounts in the country.
  • Track record of managing large, complex customers and achieving revenue goals.
  • Strong analytical, business acumen, negotiations and strategic thinking skills.
  • Excellent communication, presentation and relationship-building activities
  • Computer literacy in MS Office
  • Good command in English both spoken and written.

More Info

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About Company

Job ID: 143315791