Job Summary
The Multimedia Marketing Specialist is responsible for developing and designing multimedia content that aligns with the company's brand identity and campaign objectives. This role requires creativity, detail-orientedness and collaboration across marketing teams to produce high-quality visual materials, maintain brand consistency, and stay updated on the latest design and technology trends.
Duties & Responsibilities
- Creative Design & Content Production
- Develop multimedia design concepts, graphics, and layouts for digital and print campaigns, aligned with brand identity guidelines.
- Design and develop brand assets and materials such as brochures, merchandise, flags, promotional items, office branding elements, office revamping visuals, and other brand-related materials that support company initiatives and workplace branding.
- Produce a wide range of marketing materials, including e-commerce banners, landing page visuals, social media graphics and posts, electronic direct mail (EDM), printed collaterals, and short-form video animations.
- Create motion graphics and animated content to enhance digital campaigns and social media engagement.
- Edit and produce video content using industry-standard video editing software (Adobe Premiere Pro, After Effects, Capcut).
- Event Creative Support and Media Execution
- Design and produce event-related assets and collaterals including invitations, flyers, event backdrops, presentation visuals, social media announcements, and publishing materials.
- Provide event support when assigned, including serving as media or technical support during events (e.g., presentation management, video playback, livestream support, or documentation).
- Brand Consistency & Quality Assurance
- Ensure visual consistency and quality control across all brand assets and marketing touchpoints, strictly adhering to brand guidelines.
- Translate brand messaging into compelling, on-brand visuals that resonate with target audiences.
- Review and refine design outputs to maintain high-quality standards before delivery.
- Collaboration & Project Management
- Partner with marketing teams, campaign managers, and branch stakeholders to develop visual materials for campaigns, events, and promotions.
- Manage multiple concurrent projects and deadlines while maintaining consistent quality output.
- Clearly communicate design concepts and rationale to internal teams and stakeholders.
- Innovation & Continuous Learning
- Stay up to date with the latest trends in graphic design, digital marketing, motion graphics, UI/UX, and social media content creation.
- Explore and adopt new design tools, software updates, and creative techniques to continuously elevate design quality and output.
Minimum Qualifications
Skills & Qualifications
- Bachelor's degree in Graphic Design, Multimedia Arts, Marketing, Advertising, or a related field.
- Proven work experience as a Multimedia Marketing Specialist, Graphic Designer, Digital Content Creator, or similar creative role.
- Strong understanding of digital and print media, including e-commerce and social media platforms.
- Working knowledge of AI-powered creative tools, and the ability to leverage them to enhance design quality, streamline workflows, and improve content production efficiency.
- Excellent attention to detail, creativity, and ability to translate brand messages into engaging visuals.
- Strong project management skills with the ability to handle multiple deadlines.
- Ability to work collaboratively in a team environment and effectively communicate design concepts.
- Knowledge of motion graphics, animation, and video editing is a plus.
Tools
- Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, etc.)
- Canva
- Capcut
- Generative AI tools such as Flow, Freepik, Elevenlabs, Gemini, etc.
