About Agile & Co
Agile & Co is a digital marketing agency serving service-based businesses with a focus on ethical, transparent practices. We specialize in SEO, content marketing, Google Ads, Meta Ads, and website design, helping our clients grow through strategies that prioritize long-term success over short-term gimmicks.
About the Role
We're looking for a highly skilled Meta Ads Specialist to join our Paid Ads Team. This is a technical, execution-focused role, you'll be building and optimizing campaigns across 20+ client accounts, working behind the scenes to drive leads and results for service-based businesses.
You'll report to our Paid Ads Team Lead and collaborate with a team that values independence, creativity, and accountability. We have strong SOPs in place, but we need someone who can think critically, solve problems independently, and continuously improve campaign performance.
What You'll Do
- Build, launch, and manage Meta ad campaigns across 20+ client accounts
- Optimize campaigns for lead generation and brand awareness objectives
- Manage combined monthly ad spend of $50K+ across the portfolio
- Create and test ad copy that resonates with service-based business audiences
- Set up and manage local campaigns, call ads, lead forms, and Conversions API integrations
- Monitor and improve key performance metrics including CPL, ROAS, and conversion rates
- Analyze campaign data to identify trends, opportunities, and areas for improvement
- Follow established SOPs while proactively identifying process improvements
- Maintain organized, well-documented campaign structures and naming conventions
Requirements
- 5+ years of hands-on experience building and managing Meta ad campaigns
- Proven experience managing $50K+ monthly ad spend
- Deep expertise in lead generation campaigns for service-based businesses
- Strong experience with home services industry (HVAC, plumbing, roofing, landscapers, home remodeling, etc.) strongly preferred
- Proficiency with Meta Ads Manager, including:
- Local campaigns and geo-targeting
- Call ads and click-to-call campaigns
- Lead form campaigns
- Conversions API setup and troubleshooting
- Strong ad copywriting skills—ability to write compelling, conversion-focused copy
- Self-motivated with strong problem-solving abilities and attention to detail
- Comfortable working independently while maintaining clear communication
- Professional-level English proficiency (written and verbal)
- Ability to work standard CST business hours
Nice to Have
- Experience creating AI-generated images using tools like Midjourney, DALL-E, Canva, or Nano Banana Pro
- Experience creating AI-generated video using tools like Runway or Google Veo
- Broader digital marketing experience (SEO, content marketing, Google Ads)
- Experience with call tracking and attribution platforms
What We Offer
- Fully remote position
- Competitive hourly compensation ($10–15 USD/hour based on experience)
- Opportunity to work with a growing portfolio of service-based business clients
- Collaborative team environment with clear processes and support
- Room to grow and take on additional responsibility
