Meta Ads Campaign Specialist

We are seeking an experienced Meta Ads Manager/Campaign Specialist to monitor and optimize advertising campaigns for our online eCommerce business. This role requires a proven track record in Meta Ads management with a strong focus on ROAS optimization and campaign performance. The ideal candidate will maintain and improve existing campaign structures while providing strategic insights to scale our advertising efforts effectively.

Key Responsibilities:

Monitor and optimize Meta Ads campaigns across Facebook and Instagram platforms

Maintain and improve existing campaign setup to maximize performance

Optimize ROAS (Return on Ad Spend) and identify opportunities for scaling

Analyze key performance metrics including CTR, CPC, CPM, CPA, ROAS, and conversion rates

Conduct A/B testing on creatives, ad copy, and audience segments

Manage audience targeting strategies including cold audiences, retargeting, and lookalike audiences

Identify performance drops and implement data-driven optimizations

Monitor Meta Pixel and event tracking to ensure accurate data collection

Provide clear reporting and documentation of campaign performance

Explain campaign strategy and results in accessible terms

Transfer Meta Ads knowledge and provide training to team members when needed

Potentially assist with other business tasks as identified

Mandatory Requirements:

2+ years of proven experience managing and optimizing Meta Ads campaigns - MUST

Strong understanding of ROAS optimization and performance scaling - MUST

Hands-on experience with Meta Ads Manager and Business Manager - MUST

Demonstrated ability to analyze key metrics (CTR, CPC, CPM, CPA, ROAS, conversion rate) - MUST

Experience maintaining and improving existing campaign structures

Strong knowledge of audience targeting strategies (cold, retargeting, lookalike)

Proven experience with A/B testing creatives, copy, and audiences

Ability to identify performance issues and apply data-driven solutions

Familiarity with Meta Pixel and event tracking

Clear communication skills for reporting and documentation

Ability to explain technical concepts in simple terms

Capability to train and transfer knowledge to others

Available to work Monday-Friday, 9:00 AM - 1:00 PM AEST (Brisbane time)

Preferred Skills:

Experience working with eCommerce brands

Familiarity with Shopify or similar eCommerce platforms

Experience scaling campaigns beyond $10K+ monthly ad spend

Understanding of funnel strategy and customer journey

Creative testing framework experience

Knowledge of conversion rate optimization basics

Experience integrating Meta with CRM or email marketing platforms

Ability to support broader marketing or operational tasks

Why Join Us

Work with a growing eCommerce brand with passionate leadership

Manage campaigns for a high-quality product line

Flexible morning schedule aligned with Australian business hours

Opportunity to make strategic impact on campaign performance and business growth

Collaborate directly with company ownership

If you have proven Meta Ads expertise and are ready to optimize campaigns for a growing eCommerce brand, apply now and help us reach more customers!