About Stratworks: For over 25 years, Stratworks has ignited hearts and minds with award-winning storytelling across all marketing channels. Our diverse team of geeks and rebels thrives on creating insight-driven, consumer-centric campaigns that make brands LEAD relevant roles in their audiences lives.
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With PR Agency experience
The Media Relations Officer will play a key role in boosting brand awareness and protecting corporate reputation. This includes managing media relations, handling crisis communication, collaborating with stakeholders, and driving media and social media initiatives.
Responsibilities
- Leading in the developing, implementing and measuring external and internal Media based communication plans.
- Manage day-to-day media relations/media requests for brand and corporate issues.
- Create a revised media crisis management plan
- Collaborate with marketing and subject matter experts in a timely manner to determine appropriate media responses via various channels.
- Develop written materials including press releases, Q&A, media standby statements on brand and corporate issues as required.
- Build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through social media outlets as appropriate.
- Assist in the development and implementation of Brand PR programs to support brand building initiatives/innovation/corporate promotions.
- Help oversee program execution from kick off through to completion.
- Take part in developmental work for SWI - from planning to execution.
- Do special projects for SWI and Affiliate Company as may be assigned from time to time
Requirements
- Bachelor's Degree in Communications, Journalism, Public Relations or related field.
- At least 1-2 years experience working in a Media Relations role or in Public Relations
- Must possess excellent oral, written and interpersonal communication skills with strong writing and editorial abilities.
- Highly organized with the ability to multitask.
- Demonstrated success with Social Media tools such as Twitter, Facebook, YouTube and others.
- Must possess strong project management skills.
- Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
- Must have the ability to work effectively in a team.
- Must be capable of maintaining confidentiality, with a high level of accuracy regarding information.
