Media & Performance Officer

Are you looking for a career opportunity in the aviation industry Here's your opportunity to have a great career with a world-class airline company.

Why Join Us

• Asia's First and Longest-Serving Airline
• Get a chance to enjoy travel perks for you and your family
• A collaborative work culture and environment

Who Are We Looking For

• Graduate of Marketing, Advertising, Business Administration, Communications, or other related fields
• Experience managing media campaigns across multiple markets
• Knowledge of data analytics, attribution models, and media measurement tools
• Experience in the airline or travel industry is a plus

What's The Role All About

The Media and Performance Officer is responsible for driving the development and execution of the airline's media strategy. This role oversees (1) performance marketing and (2) media planning, buying, and optimization across all channels, ensuring maximum ROI and alignment with the overall marketing objectives. The Media and Performance Officer will play a crucial role in driving awareness, consideration, and conversion objectives for Philippine Airlines, ultimately supporting ticket sales, upselling, and cross-selling initiatives.

Major Responsibility Areas

• Media Strategy and Planning
• Media Performance and Optimization
• Media Partnerships
• Budget Management and Optimization
• Agency Management and Collaboration
• Industry Trends and Compliance
• Safety and Security Compliance