TRND Marketing is a full-service eCommerce Marketing Agency delivering comprehensive digital solutions, including account management, content strategy, and influencer marketing, to help brands strengthen their online presence, drive sustainable growth, and achieve measurable business results.
About the Role:
TRND Marketing is seeking a performance-driven Media Buyer with strong e-commerce experience to manage, optimize, and scale paid advertising campaigns across multiple digital platforms. This role requires close collaboration with account managers, strong analytical thinking, and hands-on execution to drive measurable business outcomes and growth for our clients.
Key Responsibilities:
- Campaign Planning & Execution: Plan and execute paid media campaigns across Shopee, TikTok, Lazada, Meta, and Google Ads; translate objectives into strategies for traffic, conversion, and sales.
- Performance Optimization: Monitor daily operations, including budget pacing and bid adjustments; analyze key metrics (ROAS, CPA, GMV) to implement data-driven optimizations.
- Testing & Scaling: Conduct structured A/B testing on creatives, audiences, and placements to identify and scale winning campaigns.
- Cross-Functional Collaboration: Work closely with Account Managers and creative teams to align media execution with brand goals and ensure performance-focused ad content.
- Reporting & Insights: Prepare regular performance reports with clear, actionable insights; proactively highlight risks and opportunities to internal stakeholders.
- Market Knowledge: Stay updated on platform algorithms, policies, and market benchmarks to suggest new media opportunities.
Qualifications
- Bachelor's Degree in Marketing, Advertising, Business, or any related field
- Minimum of 2 years of experience in performance marketing within an e-commerce environment
- Hands-on proficiency with Shopee, TikTok, Lazada, Meta, and Google Ads
- Strong understanding of full-funnel e-commerce marketing and unit economics
- Excellent analytical and problem-solving skills
- Comfortable managing KPIs in a fast-paced environment
- Experience with high-budget campaigns or Mega Sales (11.11, 12.12) is a plus
- Must be willing to work onsite in Muntinlupa
Salary Range: 30,000 - 45,000 Monthly
