Media Buyer

We are looking for a results-driven Media Buyer with strong expertise in paid search (primarily Google Ads) and paid social media platforms, including Meta (Facebook & Instagram), TikTok, Snapchat, and LinkedIn. This role is ideal for someone who is both analytical and creative, with hands-on experience managing and scaling paid media campaigns for lifestyle, wellness, sports, fitness, health, and e-commerce brands.

You will be responsible for planning, launching, optimizing, and scaling performance-driven campaigns while ensuring accurate tracking, strong creative direction, and clear reporting.

This is full-time. 9AM -6PM Dubai Time.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across:
• Google Ads (Search, Display, Performance Max, YouTube)
• Meta (Facebook & Instagram)
• TikTok, Snapchat, and LinkedIn
• Set up and maintain accurate tracking using tools such as Google Tag Manager, Google Analytics, pixels, and conversion APIs
• Write clear and actionable creative briefs for designers and copywriters based on performance data and audience insights
• Continuously optimize campaigns to improve ROAS, CPA, CTR, and overall performance
• Conduct audience research, keyword research, and competitor analysis
• Monitor budgets, pacing, and daily performance to ensure efficient spend
• Analyze campaign data and provide regular performance reports with insights and recommendations
• Test new creatives, audiences, formats, and bidding strategies to drive growth
• Stay up to date with platform updates, best practices, and industry trends

Skills & Experience

• Proven experience as a Media Buyer managing both paid search and paid social campaigns
• Experience working with Marketing Agency
• Strong expertise in Google Ads, with hands-on experience optimizing search campaigns
• Experience running ads on Meta, TikTok, Snapchat, and LinkedIn
• Solid understanding of tracking, attribution, and analytics
• Strong analytical skills with the ability to interpret data and turn insights into action
• Experience working with lifestyle, wellness, sports, fitness, health, or e-commerce brands
• Ability to write clear creative briefs and collaborate with creative teams
• Detail-oriented, organized, and performance-focused
• Able to work independently in a remote setup and align with UAE working hours