About the Role We are looking for a sharp, data-driven Senior Media Buyer to lead execution and campaign-level strategy across our growing portfolio of industrial lead-generation brands.
Working directly alongside the Marketing Manager, you will turn broader growth goals into high-converting paid media tactics across Meta and Google Ads.
In this role, you won't just be pushing buttons or chasing cheap, unqualified leads. We need a performance marketer who understands full-funnel acquisition, deep-dives into advertising data to unlock insights, and prioritizes lead quality and actual revenue conversion.
Key Responsibilities
- Ads Strategy & Alignment: Partner with the Marketing Manager to design paid media strategies that support broader business objectives, high-level brand positioning, and overall funnel campaigns.
- Full-Funnel Campaign Management: Build, manage, and scale lead-generation campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Performance Max, YouTube), optimizing for qualified leads rather than vanity metrics.
- Proactive Hypothesis & Testing Engine: Constantly formulate, launch, and measure structured tests across every layer of Ads Manager from campaign objectives and bidding strategies down to creative angles, ad copy, and landing page flow.
- Google & Meta Execution: Translate overall campaign goals into channel-specific execution: managing keyword strategies, search structures, audience targeting, and conversion tracking across both platforms.
- Deep Data & Insight Extraction: Dig beneath surface-level metrics (CPL, CTR) to analyze mid/bottom-funnel metrics, search query logs, placement performance, and audience quality to figure out why campaigns perform the way they do.
- Test Evaluation & Reporting: Establish clear pass/fail metrics before running experiments, objectively analyze test results using data, and present performance insights and actionable next steps to the team.
- Creative Feedback Loop: Partner with our creative specialist to share ad performance data, helping guide new video and image creative tests based on real visual retention and conversion data.
Requirements & Qualifications
- Dual-Platform Expertise: Proven track record running high-ROI lead-generation campaigns on both Meta Ads Manager and Google Ads.
- Lead Quality Focus: Experience integrating ad platforms with CRMs and optimizing for qualified pipeline metrics, not just high lead volume.
- Analytical Mindset: Exceptional ability to read complex datasets, connect the dots, and pull actionable insights to fix broken funnels or scale winning campaigns.
- Collaborative & Proactive: Comfortable working under overall brand strategy while actively bringing fresh ad-level tactics, test frameworks, and platform insights to the table.
How to Apply Please submit your resume alongside a brief overview or case study detailing a performance test you designed, the specific metrics you analyzed to evaluate success, and how it impacted overall lead quality or revenue.
