Media Buyer

The Media buyer will be responsible for managing overall campaign implementation from set-up to reporting. He/she must have proven experience in campaign management – optimization, monitoring, reporting and troubleshooting.

RESPONSIBILITIES

The Media buyer will be responsible for the following:

• Work closely with Strategy Manager / Senior Planners in implementing and overseeing campaign performance as well as providing consultative role during the pre-campaign phase
• Manage QA for campaign uploading, optimization, analyze reports and provide recommendations for improved performance
• Build expertise in third-party platform ad serving, not limited to display and video
• Technical support to internal and external clients
• Provide up-to-date rates of different ad platforms based on the current trend
• Proactively develop ways on how to streamline campaign workflow and processes to ensure efficiency

QUALIFICATIONS

• Bachelor's Degree in Advertising, Marketing, Communications or related field
• 3-5 years proven experience in social media advertising, media buying, digital marketing, or a similar role
• Familiarity with social media advertising platforms such as DV360, Meta, TikTok and LinkedIn Ads and display and video platforms such as Google Ads and YouTube
• Google and Facebook Ads certifications are preferred but not required
• Adept at managing, optimizing and scaling campaigns, with the ability to manage multiple campaigns simultaneously
• Data-driven mindset with the ability to analyze and interpret performance metrics
• Strong attention to detail and communication skills
• Proficiency in Microsoft Office, particularly Excel

WORKING CONDITIONS

• Work set-up: Hybrid
• Onsite: Monday - Tuesday
• WFH: Wednesday - Friday
• Office address: Unit 804, 8/F BDO Equitable Tower, 8751 Paseo de Roxas, Makati City
• Work Schedule: Monday – Friday, 10AM - 7PM