Marketing Transformation Consulting Manager - SFMC

Marketing Transformation Consulting Manager - SFMC

Key Responsibilities:

• Design new campaign strategies and marketing plans across all channels.
• Conduct client's Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
• Developing business case for campaign strategies, technology solutions.
• Derive insights for campaign, work on Campaign attribution and optimization strategy
• Define campaign KPIs and track them throughout the campaign lifecycle
• Identifying marketing process improvement opportunities and re-define the processes.
• Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty
• Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
• Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

Qualifications:

• Overall experience of 9+ years in designing / managing marketing campaigns.
• At least 4+ years of hands-on functional consulting experience preferably in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience
• MBA is a plus.
• Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
• Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
• Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
• Ability to use insights for campaign and strategy optimization.
• Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore.
• Experience in managing small/ mid-sized teams.
• Experience in working with middle to senior management levels within existing organization /client organizations.