Job Description
Job Summary
The Marketing Technology Specialist is responsible for managing and optimizing the company's digital marketing infrastructure. This role ensures that all marketing systems — including advertising platforms, website, SEO, and CRM — function efficiently to capture, track, and route leads seamlessly to the Customer Relationship Team. The position focuses on technical enablement, performance monitoring, automation, and process efficiency.
Key Responsibilities
Plan, Implement, And Monitor Digital Advertising Campaigns Including
Pre-roll Ads
Search Ads
Display Ads
Native Ads
Manage and optimize social media advertising campaigns, ensuring proper execution, tracking, and automation
Oversee SEO strategies, Google Maps listings, and Google Reviews to improve search visibility and rankings
Manage website development, updates, and functionality, ensuring proper SEO integration and lead capture systems
Administer and maintain CRM systems, ensuring accurate lead routing to the Customer Relationship Team
Act as the bridge between marketing systems and the sales team to ensure smooth lead handoff and follow-ups
Track, analyze, and report marketing performance metrics across all platforms
Troubleshoot technical issues across digital marketing tools and platforms
Maintain a secure and organized digital asset registry to ensure continuity and prevent access loss
Provide support for other non-marketing IT-related tasks as needed
Qualifications
Bachelor's degree in Information Technology (IT) or related field
Proficient in website development and implementation
Knowledgeable in CRM platforms and marketing automation tools
Strong technical aptitude and ability to manage complex digital systems
Collaborative and able to coordinate with marketing and customer relationship teams
Proficiency in graphic design is an advantage
Familiar with Meta Pixel and tracking integrations
Benefits
Government-mandated benefits
In-House Health Care Program
Group Personal Accident Insurance
Quarterly Bonus
Birthday Gift
Self-improvement and skills development trainings
Free accommodation and utilities (for employees outside Pampanga)
Other incentives
