Position Summary:
The
SEO/SEM & Web Optimization Specialist is responsible for optimizing the company's digital presence and driving measurable growth. This role focuses on SEO/SEM management, website optimization, analytics, content creation, backlink acquisition, and social media, ensuring marketing efforts align with brand visibility and lead generation goals.
Key Responsibilities:
- Develop and execute SEO strategies to improve rankings, organic traffic, and leads.
- Manage and optimize SEM/PPC campaigns (Google Ads, Bing, LinkedIn).
- Conduct on-page and off-page SEO, including metadata, internal linking, backlink building, and schema enhancements.
- Use AI-driven SEO tools to optimize content for search engines and emerging AI models.
- Build and manage marketing automation workflows (Zapier, Make) to improve efficiency.
- Monitor website performance and resolve issues affecting SEO health.
- Track KPIs (traffic, conversions, CPL, ROI) and provide actionable insights.
- Support website design, UX, and landing page optimization for better conversions.
- Maintain dashboards in GA4 and Looker Studio for reporting.
- Create and manage social media content across relevant channels.
- Write and edit blogs, white papers, and case studies.
- Design marketing collateral using Canva or Adobe Creative Suite.
- Stay updated on SEO/SEM trends and best practices.
Qualifications:
- 2-5 years of experience in SEO/SEM, web optimization, or digital marketing.
- Proficiency with Google Ads, GA4, Looker Studio, and SEO tools.
- Experience with WordPress, landing page optimization, and basic UX principles.
- Knowledge of AI marketing tools and workflow automation platforms is a plus.
- Basic HTML/CSS knowledge is a bonus.
- Strong analytical, organizational, and communication skills.
- Ability to manage multiple projects and collaborate cross-functionally.
Candidate Attributes:
- Analytical and data-driven
- Creative and detail-oriented
- Proactive and adaptable
- Collaborative and innovative
- Curious and eager to learn
