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Shopee

Marketing Strategy Associate - FBS

Shopee
Philippines, Manila
2-4 Years
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  • Posted 20 hours ago
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Job Description

Job Description:

  • Define FBS Demand & Awareness Strategy: Shape how FBS is positioned across the Shopee platform to increase buyer awareness and drive demand.
  • Translate Business Priorities into Marketing Initiatives: Develop marketing initiatives that support key FBS growth objectives.
  • Identify and Activate High-Impact Marketing Channels: Determine the most effective Shopee marketing surfaces (e.g., Homesquare, banners, flash sales, campaigns) to promote FBS and maximize visibility.
  • Optimize Marketing Performance: Analyze campaign and placement performance to improve engagement, conversion, and program adoption.
  • Build Data-Driven Marketing Insights: Develop dashboards and performance tracking tools to measure marketing impact and inform future marketing strategies.
  • Drive Cross-Functional Marketing Execution: Partner with Growth, Operations, and Regional teams to ensure marketing initiatives are aligned with program priorities and executed effectively.

Requirements:

  • Bachelor's degree in Marketing, Business, Data Analytics, or related fields.
  • 2+ years of experience in digital marketing, growth marketing, campaign management, or e-commerce marketing preferred
  • Proven track record of leading projects that deliver measurable business impact
  • Strong analytical skills with proficiency in Excel/Google Sheets for campaign performance analysis
  • Strong understanding of digital marketing channels and campaign performance metrics
  • Ability to analyze campaign performance and optimize marketing strategies based on data insights
  • Effective communicator and collaborator-comfortable working across teams and with leadership
  • Self-starter with high ownership, attention to detail, and drive to continuously improve processes and outcomes

More Info

Job Type:
Permanent Job
Industry:
Internet/E-commerce
Function:
Marketing
Employment Type:
Full time

About Company

Shopee

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 144431953

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Last Updated: 16-03-2026 07:11:49 PM
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