Marketing Strategist
Marketing Strategist
northpoint development bank- Posted 2 months ago
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Job Description
- Campaign Management: Plan, implement, and monitor marketing campaigns (digital, social media, events, and advertising).
- Team Supervision: Guide and supervise marketing staff, assign tasks, and ensure deadlines are met.
- Content & Promotions: Coordinate development of marketing materials such as social media posts, ads, brochures, and email campaigns.
- Market Research: Analyze market trends, competitor activities, and customer behavior to identify opportunities.
- Performance Tracking: Monitor campaign performance using analytics tools and prepare reports for management.
- Brand Management: Ensure all marketing materials follow brand guidelines and maintain a consistent brand image.
- Cross-Department Coordination: Work with sales, product, and customer service teams to align marketing strategies.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2–5 years of experience in marketing or advertising.
- Leadership and team-management skills.
- Knowledge of digital marketing tools, social media platforms, and analytics.
- Strong communication, creativity, and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines
More Info
Key Skills
About Company
Skills:
social media strategy , Campaign Development, Lead Generation, Project Management, Digital Marketing, Content Marketing, Email Marketing, Marketing Analytics, audience engagement
Skills:
Power Bi, Google Analytics, CRM platforms, Klaviyo, Email Marketing, Optimove, a/b testing
Skills:
display , Google Ads (Search, Shopping), linkedin ads , Instagram), Conversion Rate Optimization (CRO), Meta Ads (Facebook, Attribution Models, Data-driven Strategy, Advanced Analytics Tools, Media Buying, Youtube, Digital Media, Meta Certifications Planning and Media Buying, TikTok Ads, Programmatic Media Buying, audience segmentation, Media Planning, Performance Marketing
Skills:
A.I., Data Analytics, Market Research, Digital Ads, Sales Alignment, local store marketing, Budget Management