Job Title: Senior Marketing Strategist
Location: Makati, Philippines
Work Setup: Onsite
Schedule: Monday to Friday, Morning shift
Role Overview:
We are seeking a highly skilled
Senior Marketing Strategist to lead our marketing and content initiatives. The ideal candidate will combine data-driven insights with creative strategy to drive measurable growth, elevate brand presence, and optimize multi-channel campaigns. This role requires strong collaboration with creative, media, and analytics teams, ensuring consistent messaging across all platforms.
Key Responsibilities:
- Develop and execute end-to-end marketing strategies aligned with business goals.
- Oversee multi-channel campaigns including digital, social, content, and events.
- Translate market research and analytics into actionable insights for campaign planning and budget allocation.
- Collaborate with creative teams to ensure messaging consistency and innovative storytelling.
- Provide mentorship, guidance, and constructive feedback to junior marketing and content staff.
- Optimize marketing workflows, timelines, and resource allocation.
- Monitor KPIs, evaluate campaign performance, and implement improvements.
- Build and maintain strong relationships with vendors and external partners.
- Stay updated on marketing trends, tools, and AI-driven solutions to enhance strategy.
Qualifications:
- Bachelors degree in Marketing, Communications, Business, or related field; Masters preferred.
- Minimum 6 years of experience in marketing strategy or content leadership roles.
- Strong understanding of multimedia campaigns, social media, digital marketing, and ROI-based budget planning.
- Excellent communication, collaboration, and leadership skills.
- Proven ability to manage projects across multiple teams and meet deadlines.
- Analytical mindset with experience leveraging data to drive decisions.
- Familiarity with marketing analytics tools, AI solutions, and media planning platforms.
