Marketing Specialist (Work From Home)

Persona is the company top startups use to hire people from all around the world. Our vision is a future where each person can find the best role for them and companies can discover the world's best talent. Founded by two Stanford University graduates, Persona works with the world's fastest-growing technology startups. Our clients are funded by some of the world's top investors, like Founders Fund, Sequoia Capital, and Andreessen Horowitz.

Persona is a talent agency that recruits, trains, and staffs talented remote professionals such as yourself. This is an opportunity to work closely with the future Googles, Facebooks, and Amazons of the world—building out their organizations and helping them reach the next level of success.

We support everyone we hire with training, mentoring, and technology resources so they are enabled to do their best and are as happy as possible in their roles. We have a large international team dedicated to supporting and taking care of new Persona team members, and our goal is to provide excellent long-term career opportunities for everyone who joins the team.

Who's Building Persona

We are a global team of passionate problem solvers who love to build new things and make our customers happy. Our team is made up of motivated, hard-working people spanning the globe, united by a culture of learning and continuous improvement.

What We're Looking For

We are looking for a Marketing Specialist to support the execution of marketing initiatives across email, content, SEO, reporting, workflows, and cross-functional projects. In this role, you will help keep campaigns and projects organized, contribute to day-to-day marketing execution, and support the systems and processes that help the team operate efficiently.

You are organized, proactive, and detail-oriented, with strong writing skills and a willingness to learn. You enjoy both creative and operational work, from drafting blog content and supporting email campaigns to conducting research, tracking performance, and helping improve workflows.

You are comfortable using AI tools to support research and drafting, but you also bring judgment, editing ability, and attention to quality. Over time, this role will grow into greater ownership across email marketing, reporting, and campaign execution. If you enjoy contributing across a range of marketing projects and want to keep growing within the role, this opportunity is a great fit.

Responsibilities

• Support the planning, building, testing, and execution of email campaigns in Klaviyo, including organizing inputs, preparing content, QAing campaigns, and helping ensure sends go out accurately and on time
• Track email campaign performance and maintain reporting on key metrics such as open rates, click-through rates, conversions, and engagement trends
• Help analyze campaign results, identify patterns, and surface opportunities for optimization over time
• Assist with creating candidate-focused and other marketing content for email campaigns, landing pages, and related materials, ensuring clarity, consistency, and alignment with brand standards
• Research, draft, edit, format, and optimize blog content for the website, using SEO best practices to support visibility and performance
• Conduct keyword research, competitor research, and content research to support blog planning, on-page SEO improvements, and broader content development
• Support on-page SEO implementation for blog and website content, including headings, metadata, internal linking, formatting, and other content optimization best practices
• Assist with marketing automations, workflows, and implementation projects, helping set up, organize, test, and maintain systems that improve efficiency and execution
• Maintain trackers, dashboards, documentation, and project plans so campaigns, content, and ongoing initiatives remain organized and easy to manage
• Provide support for social media content and coordination as needed, helping the broader team stay organized and supported
• Support cross-functional projects as needed, coordinating with team members across departments to help move work forward and keep stakeholders aligned
• Assist with ad hoc reporting, research, content updates, and special projects that support the broader goals of the marketing team

Requirements

• 2+ years of experience in marketing, content, campaign coordination, or a related role
• Experience supporting email marketing campaigns, ideally in Klaviyo or a similar platform
• Strong writing, editing, and proofreading skills, with the ability to draft blog content, marketing copy, and campaign materials
• Understanding of SEO fundamentals and on-page SEO best practices for blog and website content
• Experience conducting keyword research, competitor research, and content research
• Comfort working with campaign and content performance data, including tracking results and helping identify insights
• Strong organizational skills and the ability to manage multiple projects, deadlines, and moving parts at once
• High attention to detail and strong quality control when reviewing content, links, formatting, and campaign setup
• Comfort using AI tools to support research, ideation, and drafting, while applying strong judgment and editing
• Experience using Google Workspace and comfort learning new marketing platforms and tools quickly
• Strong communication skills and the ability to collaborate across teams and projects
• A proactive, resourceful approach and genuine interest in growing into greater ownership over time

Nice To Have

• Experience with Klaviyo
• Experience with WordPress or another CMS
• Experience with SEO tools such as Ahrefs, SEMrush, Google Search Console, or similar platforms
• Experience supporting marketing automations or workflow implementation
• Experience assisting with campaign reporting and performance recommendations
• Comfort with integrations, webhooks, APIs, and automation across marketing tools
• Familiarity with Canva or basic creative asset coordination
• Experience working across cross-functional projects with multiple stakeholders

What We Offer

• Best salaries in the industry
• Permanent ability to work from anywhere in the world
• Opportunities for growth and advancement
• A fast-paced and collaborative environment
• Warm and friendly company culture
• Full benefits

Benefits at Persona

• Health insurance
• Unlimited paid time off (paid sick and vacation leaves)
• Annual bonuses based on performance
• Monthly tech allowance
• Opportunity to be paid in your currency of choice
• Others depending on seniority

This is a full-time and long-term role, dedicated exclusively to serving one of our clients. We are looking for individuals who are ready to fully commit their time and energy to one company and grow and develop along with that company. All roles at Persona are 100% work-from-anywhere (work from home or wherever it suits you best). If this is your first time working for a U.S. company, that's okay; we provide guidance and assistance getting set up as a remote professional. Once hired, we will carefully match you to a client company of ours that perfectly suits your career background, skills, and goals.

In case you or any exceptional people you know are exploring other roles, our rapidly growing company is also looking for new team members with backgrounds in administration, bookkeeping, accounting, finance, project management, operations, recruiting, human resources, content writing, social media management, research, executive assistance, customer service, customer support, technical support, data management, video editing, sales, account management, marketing, and design.

Visit our website for more information: https://www.personatalent.com/