Marketing Specialist

Job Purpose:

To execute actual implementation of different marketing ideas to provide the family fun experience that makes every day better as well as to make sure all implemented activations will drive foot traffic, vehicle count and mall sales through cost effective campaigns for the handled mall.

Responsibilities:

• To participate in the development, conceptualization, and execution of marketing campaign plans in agreed upon timelines, including, but not limited to Seasonal Events, Mall-owned campaigns, and other promotional activities and evaluate their success and effectiveness
• To create advertising and media plans, publicity materials, and other means of promotions, such as Digital campaigns
• Liaise and cultivate a healthy relationship between tenants, brand partners, suppliers, and other organizations that will help achieve marketing goals and campaigns
• Prepare reports on effectiveness of campaigns, key learnings, as well creation of competitive checks, overall management and documentation of projects

Requirements:

• Bachelor's Degree in Marketing, Mass Communications, Advertising, or similar
• At least 3-5 years of experience in Marketing, Advertising, PR, or Digital
• High level of communication, analytical, presentation skills
• Proficient in Microsoft Office (PowerPoint, Excel, etc.), basic Photoshop, video & photo editing
• Candidate must be willing to be assigned in SM Aura, Taguig City