Marketing Specialist

Position Summary:

This role is a subject matter expert in APAC marketing and go-to-market execution. The position focuses on driving and executing marketing initiatives, contributing to demand generation, and supporting business growth through strong regional insight and data-driven decision-making.

The role includes localized go-to-market execution, particularly within financial reporting, compliance, and ESG disclosure environments. The ideal candidate can operate independently while collaborating closely with global teams to ensure alignment and impact across regions.

Core Marketing Responsibilities:

• Execute and contribute to integrated marketing initiatives that support international growth, demand generation, and pipeline development.
• Analyze marketing performance data and insights to optimize campaigns, applying SEO, digital optimization, and analytics to improve visibility, engagement, and lead contribution.
• Translate marketing objectives into clear messaging and content direction, ensuring alignment with campaigns and target audiences.
• Execute localized messaging, campaigns, and sales enablement materials across existing and new regions, ensuring cultural relevance and alignment with global brand and go‑to‑market frameworks.
• Support go‑to‑market execution through market, competitive, and regulatory analysis, including financial reporting, compliance, and ESG considerations.
• Plan and support regional market activation initiatives, including events, PR efforts, and industry association engagement, to build credibility and awareness.
• Manage multiple marketing initiatives across geographies, ensuring alignment with global strategy, timelines, and defined KPIs.
• Manage and develop content for APAC social media accounts.
• Collaborate cross‑functionally with sales, product, legal, and international teams to support effective execution.

Tools & Technology

• Use CRM and marketing automation tools (e.g., HubSpot) to manage campaigns and track performance
• Manage and optimize LinkedIn B2B campaigns and other digital channels
• Leverage analytics tools to measure effectiveness and inform decision-making
• Utilize CMS platforms to support campaign execution and landing page management
• Proficiency in social media platforms and design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and other marketing tools.

Soft Skills & Professional Profile

• Strong APAC market expertise, with the ability to navigate diverse cultural and business environments.
• Highly autonomous, entrepreneurial, and self-directed to operate independently.
• Excellent cross‑cultural communication skills.
• Proven ability to influence stakeholders across product, legal, and sales teams without formal authority.
• Data‑driven and analytically rigorous approach to marketing and content performance.
• Comfortable working hand in hand with international teams and contributing as part of a collaborative global organization.
• Fluent in English

Educational Requirements & Experience

• Bachelor's Degree in Communications, Journalism, or related degree preferred. MA is a plus.
• At least 4 years concrete experience on the position or equivalent. Experience in financial industry is a plus.
• Experience in B2B marketing, demand generation, or content-driven marketing.
• Familiarity with HubSpot CRM tool is an advantage.