Marketing Specialist

Job Summary

The Marketing Specialist will play a key role in developing and executing marketing strategies to promote Hertz Philippines as a leading car rental provider. This role will focus on creating impactful campaigns, managing digital and traditional marketing channels, and building partnerships to enhance brand visibility among high-spending foreign visitors and local customers.

Job Description

Marketing Strategy and Execution

● Assist in developing and implementing marketing plans that align with Hertz Philippines business objectives.

● Conduct market research to identify trends, customer preferences, and competitor activities.

● Collaborate with the Marketing Manager to conceptualize and execute seasonal campaigns, promotions, and events.

Digital Marketing

● Manage social media platforms, ensuring consistent and engaging content to grow followers and engagement.

● Oversee paid digital campaigns, including Google Ads, Facebook Ads, and Instagram Ads, to maximize ROI.

● Optimize website content and landing pages for SEO to drive organic traffic and increase online bookings.

Content Creation and Branding

● Create compelling copy and visuals for marketing materials, including brochures, email campaigns, social media posts, and advertisements.

● Ensure consistent application of Hertz branding across all customer touchpoints. Partnerships and Influencer Engagement

● Develop relationships with travel influencers, bloggers, and tourism boards to drive collaborative promotions.

● Coordinate co-marketing initiatives with OTAs, travel agencies, and other partners.

Performance Tracking and Reporting

● Monitor the performance of marketing initiatives and prepare regular reports on campaign ROI and KPIs.

● Use analytics tools to identify improvement opportunities for ongoing and future campaigns.

Job Qualifications

● Bachelor's degree in Marketing, Communications, Advertising, or a related field.

● Additional certifications in Digital Marketing, SEO, or Content Marketing are a plus.

● 3–5 years of experience in marketing, preferably in the travel, car rental, or hospitality industries. ● Proven experience in managing social media platforms, digital campaigns, and partnerships.

● Proficient in digital marketing tools (e.g., Google Ads, Facebook Ads Manager, Canva, Hootsuite). ● Strong writing and editing skills for content creation.

● Knowledge of SEO, SEM, and web analytics tools like Google Analytics.

● Ability to analyze data, identify trends, and optimize campaigns accordingly.

● Excellent organizational and project management skills to handle multiple initiatives simultaneously.