Marketing Specialist

1-3 Years

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Early Applicant

Job Description

Marketing & Brand Support

Assist in planning, implementing, and monitoring marketing campaigns for paper products.
Support the creation of marketing materials (brochures, product sheets, catalogs, social media content, presentations).
Maintain branding consistency across all platforms and communication materials.

Digital Marketing & Content Creation

Assist in managing company social media pages and website content.
Coordinate with graphic artists or internal staff for product ad designs and layouts.
Track engagement and performance of online campaigns and propose improvements.

Sales & Market Coordination

Prepare product flyers, sample kits, and promotional materials for client visits or events.
Assist Sales Team with lead generation activities, customer communication, and follow-ups.
Help maintain and update customer and prospect databases.

Market Research & Analysis

Conduct competitor analysis and monitor industry trends (pricing, packaging, competitor products).
Gather customer feedback and insights to support product and marketing improvements.
Analyze sales performance data related to campaigns and report findings.

Marketing & Brand Support

Assist in planning, implementing, and monitoring marketing campaigns for paper products.
Support the creation of marketing materials (brochures, product sheets, catalogs, social media content, presentations).
Maintain branding consistency across all platforms and communication materials.

Digital Marketing & Content Creation

Assist in managing company social media pages and website content.
Coordinate with graphic artists or internal staff for product ad designs and layouts.
Track engagement and performance of online campaigns and propose improvements.

Sales & Market Coordination

Prepare product flyers, sample kits, and promotional materials for client visits or events.
Assist Sales Team with lead generation activities, customer communication, and follow-ups.
Help maintain and update customer and prospect databases.

Market Research & Analysis

Conduct competitor analysis and monitor industry trends (pricing, packaging, competitor products).
Gather customer feedback and insights to support product and marketing improvements.
Analyze sales performance data related to campaigns and report findings.

Events & Promotions

Assist in organizing trade shows, exhibitions, plant tours, corporate events, and client meetings.
Coordinate logistics for marketing events and ensure materials are prepared.

Administrative Functions

Prepare marketing reports, expense tracking, and documentation.
Coordinate with suppliers for marketing materials, printing, and event needs.
Perform other duties assigned by the Marketing Officer or Sales & Marketing Head.

Qualifications & Requirements

Bachelors degree in Marketing, Business Administration, Communication, or related field.
Preferably 1 year of experience in marketing, digital marketing, or sales support (fresh graduates are welcome to apply).
Experience in a manufacturing or B2B environment is an advantage but not required.
Basic knowledge of marketing concepts, branding, and content creation.
Proficiency in MS Office (Word, Excel, PowerPoint).
Familiarity with simple graphic design tools (Canva, Photoshop, or similar) is a plus.
Strong communication skills (written and verbal).
Organized, detail-oriented, and capable of multitasking.
Creative mindset and willingness to learn industry-specific marketing.
Can work independently and within a team environment.
Assist in organizing trade shows, exhibitions, plant tours, corporate events, and client meetings.
Coordinate logistics for marketing events and ensure materials are prepared.