The Marketing Officer helps the team to execute actual implementation of different marketing ideas. To provide the family fun experience that makes every day better as well as to make sure all implemented activations will drive foot traffic, vehicle count and mall sales through cost effective campaigns for the handled mall.
Job Description:
- Plan, execute, and evaluate mall events and seasonal campaigns, ensuring alignment with marketing goals and timelines.
- Develop and implement advertising strategies across digital, mass media, and social platforms to promote events and campaigns.
- Build and maintain relationships with tenants, brands, and partners to support marketing initiatives and secure sponsorships.
- Monitor and report on campaign effectiveness, gather insights, and manage documentation and competitive analysis.
- Ensure proper documentation and compliance for all marketing activities, coordinating with internal and external stakeholders.
Qualifications:
- A graduate of Bachelor's degree in Marketing, Advertising, Business Administration, Communication Arts or any 4-year related course.
- At least 2 years of related work experience in marketing operations. Experience in events management is preferred.
- Strong and confident communicator, with great interpersonal skills, and a team player.
- Candidate must be willing to be assigned in SM City Santa Rosa, Laguna
