Marketing Officer

Leads the brand and marketing strategy for May BPI Dito by driving brand awareness, customer acquisition, engagement, and loyalty. Responsible for maintaining a consistent brand identity, executing integrated marketing campaigns, and collaborating with internal and external stakeholders to ensure alignment with business goals and regulatory requirements.

Responsibilities:

• Develops and owns the long-term brand strategy for May BPI Dito, ensuring a clear positioning, differentiated value proposition, and consistent brand identity that supports Agency Banking's business objectives.
• Establishes and enforces brand standards, messaging frameworks, and visual identity guidelines across all customer touchpoints, partner stores, and marketing materials to ensure consistency and compliance.
• Leads the development of annual and campaign-specific marketing strategies that drive awareness, customer acquisition, engagement, product adoption, and loyalty across priority segments.
• Oversees the planning, execution, and optimization of integrated marketing campaigns across paid, owned, earned, and partner channels, ensuring timely delivery, budget efficiency, and high-quality execution.
• Collaborates with Corporate Marketing, Product Management, Sales, Compliance, Legal, and partner organizations to align marketing initiatives with enterprise objectives and regulatory requirements.

Qualifications:

• Bachelor's degree in Business, Marketing, Management, and other related fields
• At least 3 years of experience in marketing in the financial industry and project management
• Strong knowledge of brand management principles, brand positioning, architecture, customer value propositions, and brand equity development. Ability to translate business objectives into a clear brand strategy and drive consistent execution across multiple customer touchpoints.