Marketing Manager

Company Description

Xpert Moto Group, based in Sydney Central, is dedicated to providing an exceptional motorcycle rental experience for riders. We offer a broad selection of well-maintained bikes, tailored to meet diverse needs — from scooters for city commuters to high-performance motorcycles for thrilling road trips. At Xpert, our mission is to combine passion for motorcycles with outstanding customer service. We aim to ensure every rider enjoys a seamless and enjoyable rental journey.

Role Description

This is a full-time remote opportunity for a Senior Marketing Manager. The position involves developing and executing marketing strategies, overseeing campaigns, and ensuring alignment with the company's goals. Responsibilities include driving brand awareness, managing marketing budgets, and collaborating with cross-functional teams to optimize efforts. The Senior Marketing Manager will also track key performance metrics, create reports, and utilize data to inform and improve future initiatives.

Role Description

Strategy & Leadership

• Develop and own the overall digital marketing strategy aligned to our business goals — rentals, tours, repair bookings, and parts/accessories sales

• Build, hire, and manage a small marketing team (designers, content creators, ad specialists) to execute campaigns at scale

• Set monthly and quarterly KPIs; report performance and insights to leadership

• Identify new growth opportunities across channels and continuously optimize the marketing mix

Paid Advertising

• Plan, launch, and manage paid campaigns across search and social platforms — Google Ads, Meta (Facebook & Instagram), and others as relevant

• Drive performance marketing with a focus on measurable ROI — cost per acquisition, ROAS, and revenue attribution

• Set up and maintain retargeting campaigns to re-engage website visitors and past customers

Email Marketing & CRM

• Build and manage the full email marketing program from scratch — list growth, segmentation, automation flows, and campaign calendars

• Set up and optimize automated lifecycle emails (welcome series, post-booking, win-back, upsell flows for parts and accessories)

• Work with customer data to personalize and improve open rates, click-throughs, and conversions

Social Media & Content

• Own all social media channels — Instagram, Facebook, TikTok, YouTube, and others as appropriate

• Develop a consistent content strategy and posting cadence that builds brand awareness and community

• Oversee content creation (working with your team or freelancers) including photos, short-form video, and copy

• Engage with the community, respond to comments, and grow our follower base organically

SEO & Website Performance

• Partner with the e-commerce team to optimize on-site SEO across all product and service pages

• Monitor website traffic, conversion funnels, and recommend improvements to landing pages and user experience

Analytics & Reporting

• Track and report on key marketing metrics across all channels — traffic, leads, bookings, sales, and ROAS

Use data to make informed decisions and quickly iterate on underperforming campaigns

Qualifications

• Expertise in Digital Marketing, Content Marketing, and SEO strategy
• Proficiency in Campaign Management, Performance Analysis, and Marketing Automation tools
• Strong skills in Leadership, Team Collaboration, and Strategic Thinking
• Experience with Brand Management
• Hands-on experience with email marketing platforms — building flows, segmenting audiences, and improving deliverability
• Strong understanding of social media strategy and organic content growth
• Experience managing a small team or external contractors
• Excellent analytical skills — comfortable pulling reports, interpreting data, and making decisions based on numbers
• Exceptional written and verbal communication abilities
• Proven track record in managing budgets and driving measurable results
• Knowledge of or passion for the automotive or motorcycle industry is a plus
• Bachelor's or Master's degree in Marketing, Business Administration, or related field