Marketing Manager

Brand Marketing Manager

Beauty & Fashion

Location: Metro Manila

Employment Type: Full-time

The Role

We're looking for a Brand Marketing Manager to help build and scale our brand in the Philippine

market. This role is highly strategic and hands-on—ideal for someone who understands local

culture, consumer behavior, and how beauty and fashion brands win in a fast-moving, digital-first

environment.

You'll be responsible for shaping brand direction, leading go-to-market strategy, and ensuring every

campaign, collaboration, and touchpoint feels culturally relevant, cohesive, and commercially

impactful.

What You'll Own

Brand Strategy & Market Building

● Define and continuously refine the brand's positioning, messaging, and personality for the

Philippine market

● Develop brand strategies that balance long-term equity with short-term growth

● Ensure the brand shows up consistently and meaningfully across online, social, retail, and

offline channels

Go-To-Market & Campaign Strategy

● Lead strategic planning for product launches, seasonal drops, and brand campaigns

● Build integrated campaign frameworks across social, influencers, PR, retail, and e-commerce

● Translate business objectives into clear marketing priorities and measurable outcomes

● Conceptualize and execute on-ground event activations, pop-ups, and brand experiences

that translate campaigns into physical, immersive touchpoints

Local Culture, Community & Influence

● Identify cultural moments, trends, and conversations relevant to Filipino beauty and fashion

consumers

● Shape influencer, creator, and KOL strategies that feel authentic to the local market

● Support community-building initiatives, events, and collaborations

● Identify opportunities for culturally relevant event activations (e.g. mall takeovers,

campus tours, creator-led meetups, community events)

● Build community-first experiences that deepen brand affinity beyond digital

Insights, Performance & Optimization

● Track brand health, campaign performance, and consumer insights

● Analyze what's working (and what's not) to continuously refine strategy

● Keep a pulse on competitors, market movements, and emerging local brands

Cross-Functional Leadership

● Work closely with founders, creative, social, PR, retail, and e-commerce teams

● Align marketing strategy with commercial goals and operational realities

● Be a strong brand steward across internal and external partners

What We're Looking For

● 3-4 years of experience in brand marketing, ideally in beauty, fashion, lifestyle, or

consumer startups

● Strong strategic thinking with the ability to execute and problem-solve

● Deep understanding of the Philippine beauty and fashion landscape

● Experience working with creators, influencers, and local communities

● Comfortable operating in ambiguity and building processes from the ground up

● Clear communicator with strong judgment and brand instinct