Marketing Manager

The Opportunity

This is not a traditional marketing management role. As Manager – Marketing, you will lead the marketing function of an assigned Business Unit, driving revenue growth, EBITDA performance, and marketing return on investment through data-driven marketing strategies, brand-building initiatives, and customer-focused campaigns.

You will serve as the strategic marketing partner to the Business Unit CEO or Hospital Director, providing commercial insights, business intelligence, and integrated marketing services that support organizational growth and competitive differentiation.

This role is ideal for a leader who can balance strategic thinking, commercial acumen, and execution excellence.

What You'll Actually Do

Drive Revenue Growth & Commercial Performance

• Deliver the Business Unit's revenue, EBITDA, and marketing ROI objectives through effective marketing and service-line strategies.
• Provide commercial and operational insights to leadership teams to support business performance and profitability.
• Identify growth opportunities that contribute to revenue expansion, market penetration, and service-line growth.

Lead Marketing Strategy & Planning

• Develop and execute annual marketing plans aligned with enterprise priorities and Business Unit objectives.
• Design and implement tactical marketing campaigns that strengthen brand equity and competitive positioning.
• Ensure consistent application of enterprise brand standards and customer experience principles.

Manage Marketing Campaigns & Customer Experience

• Oversee ATL campaigns, digital initiatives, events, branding programs, public relations activities, and service-line marketing strategies.
• Champion customer experience initiatives using NPS, CSAT, customer journey mapping, and service diagnostics.
• Monitor campaign performance and translate learnings into improved marketing effectiveness.

Drive Market Intelligence & Analytics

• Lead the development and consolidation of market intelligence, competitive analysis, market share studies, and customer insights.
• Translate market and customer intelligence into actionable recommendations that influence commercial and marketing strategies.
• Provide leadership with regular performance reports, dashboards, and strategic recommendations.

Lead & Develop the Team

• Build, coach, and develop a highly engaged marketing team.
• Establish clear goals aligned with Business Unit and enterprise priorities.
• Foster a culture of accountability, collaboration, innovation, and data-driven decision making.

Who You Are

• A graduate of Marketing, Communications, or a related field.
• Brings experience in driving market growth, revenue, market share, and marketing ROI through successful marketing strategies and campaigns.
• Has experience developing and executing brand, customer acquisition, and performance marketing initiatives with measurable results.
• Experienced in leading teams and managing resources to achieve business outcomes.
• Strong in commercial analysis, market intelligence, customer experience, and strategic planning.
• Comfortable presenting recommendations and business insights to senior leaders and executive committees.

What You'll Get

• A highly visible leadership role driving business growth and marketing performance.
• Direct influence on brand strategy, customer experience, and revenue generation.
• Exposure to executive-level decision-making and enterprise-wide business initiatives.
• Opportunity to build market-leading campaigns and shape the future growth trajectory of the organization.

If you're looking for a role focused solely on executing campaigns—this isn't it.

But if you're ready to lead growth, shape market strategy, and drive measurable business results through marketing, we want to hear from you.