Marketing Manager - Vascular

Our client is a leading multinational healthcare organization in the medical devices space with a strong presence across Asia-Pacific. The organization is known for bringing innovative medical technologies to market with robust commercial and clinical expertise.

The Marketing Manager will be responsible for developing and executing endtoend marketing strategies for assigned healthcare products, including new product introductions. This role combines portfolio marketing, launch readiness, and business development to ensure strong commercial outcomes and market penetration.Key responsibilities include:

• Develop brand plans, marketing strategies, and annual operating plans for assigned products.
• Lead product launches, including market assessment, positioning, pricing, and promotional strategy.
• Identify and evaluate new business opportunities, potential principals, and product partnerships.
• Perform competitive analysis, market forecasting, and customer segmentation to support strategic planning.
• Build strong relationships with Key Opinion Leaders (KOLs), specialty doctors, and hospital stakeholders.
• Ensure alignment with regulatory, medical, and supply chain functions for launch and product lifecycle management.
• Lead training and capabilitybuilding sessions for the sales force.
• Monitor performance metrics and track ROI of marketing activities.
• Represent the portfolio in internal reviews, strategy discussions, and partner meetings.