The Marketing Head is responsible for leading the overall brand strategy, positioning, and ensuring it maintains its premium image and leadership in dermatology and skincare innovation. This role oversees end-to-end brand management - from product development and marketing campaigns to customer engagement and sales performance - while ensuring alignment with The Aivee Group's standards of excellence.
Key Responsibilities:
Brand Strategy & Development
- Develop and execute annual brand plans, marketing calendars, and communication strategies to achieve business objectives.
- Strengthen market presence through differentiated brand positioning and storytelling.
- Identify consumer insights, trends, and competitive movements to refine brand direction.
Product & Innovation
- Collaborate with dermatologists, R&D, and suppliers to conceptualize and launch new skincare products.
- Ensure product offerings align with the Aivee brand philosophy of science, innovation, and beauty.
- Oversee packaging development, pricing, and go-to-market strategies.
Marketing & Communication
- Lead 360° marketing campaigns including digital, PR, influencer, and retail activations.
- Supervise creative development - visuals, content, and messaging - in line with brand identity.
- Manage social media presence, community engagement, and digital performance metrics.
Business & Financial Management
- Oversee brand P&L, budgeting, and sales forecasting.
- Work closely with retail, clinic, and e-commerce teams to optimize revenue and profitability.
- Track KPIs such as sales growth, market share, brand awareness, and customer loyalty.
Leadership & Collaboration
- Manage and mentor a team of brand, marketing, and digital specialists.
- Collaborate cross-functionally with Operations, Sales, PR, and Clinic teams.
- Serve as brand ambassador, ensuring consistent messaging and aesthetics across all touchpoints.
Qualifications:
- Bachelor's Degree in Marketing, Business Administration, or related field.
- At least 7–10 years of experience in brand management, preferably in skincare, beauty, or premium lifestyle brands.
- Strong understanding of consumer marketing, digital strategy, and product development.
- Excellent leadership, communication, and project management skills.
- Highly creative, analytical, and brand-driven with a passion for aesthetics and innovation.
Preferred Attributes:
- Experience in luxury or dermatology-related brands.
- Strong industry network in beauty, PR, and influencer marketing.
- Data-driven with a flair for visual branding and storytelling.
