Digital Marketing Manager

Position Summary 

The Digital Marketing Manager leads the company's digital marketing strategy to drive brand awareness, customer acquisition, engagement, and revenue. This role oversees campaign planning, digital advertising, social media strategy, content direction, analytics, and team leadership. The ideal candidate has a strong understanding of digital culture, consumer behavior, and how compelling hooks, storytelling, and emerging trends translate into measurable business results. 

Key Responsibilities

● Own the brand's digital performance across TikTok, Instagram, Facebook, and other digital channels.

● Develop monthly digital strategies based on campaign objectives, platform insights, audience behavior, and business goals. 

● Monitor and analyze content performance, including reach, engagement, watch time, retention, saves, CTR, conversion rate, ROAS, and follower growth. 

● Translate analytics into actionable recommendations, optimizing content formats, posting schedules, creative direction, and media spend.

● Stay ahead of platform updates, algorithm changes, trending formats, and emerging creator behaviors to keep the brand competitive. 

● Guide the Digital Marketing & Social Media Officer in developing platform-native content with strong hooks, storytelling, and trend relevance. 

● Plan, launch, and optimize paid campaigns across Meta and TikTok, continuously improving performance through testing and data analysis. 

● Build dashboards and regular reports that provide clear insights into campaign performance and recommend next steps. 

● Track influencer and creator performance, evaluating content effectiveness and ROI to inform future collaborations. 

● Work closely with the Marketing Head to ensure digital execution supports broader brand campaigns, product launches, retail activations, and business objectives. 

Qualifications 

● Bachelor's degree in Marketing, Communications, Business, or a related field. 

● 5+ years of experience in digital marketing, including leadership responsibilities. 

● Strong understanding of TikTok, Instagram, Facebook, YouTube Shorts, and emerging digital platforms. 

● Demonstrated ability to identify trends early and leverage them into high-performing campaigns. 

● Excellent understanding of content strategy, storytelling, audience psychology, and hook creation. 

● Experience managing paid media, analytics, CRM, SEO, and digital marketing tools. 

● Strong analytical, leadership, and project management skills.